woman typing blog post on laptop with book and coffee cup next to her

Blogging

Blog Post Writer

I have been a blog post writer for well over 10 years. I first started writing a family blog when I was a stay at home mum, and later created a food blog before moving on to my current blog right here on this site. So now I write blogs for builders and small business owners, as well as writing on behalf of them for blogs hosted on their own sites.

What is a blog post?

I guess us copywriters and web developers often take this question for granted. But don’t feel silly if you don’t know what a blog or a blog post is. I would guess that many business owners don’t know.

A blog is like an online journal. A person writes about a topic that they are interested in by way of regular posts. Blogs can be highly personal or written in a more business-like tone.

Why blog posts are good for SEO

Many builders and especially tradespeople don’t have blogs on their websites. When an SEO copywriter like myself or a web developer tells them it’s a good idea to have one, they often freeze not knowing how to respond. I’m sure they think “How will I have time to write a blog?” and possibly “I hate writing! I thought I left that back in school.”

But blog posts are a great idea for any website and a professional blog post writer can take the sting out of the task.

Blog posts allow you to add extra content to your website, beyond the standard pages that you have. By writing about topics in your area of expertise you have the opportunity to stamp yourself as an authority in your field. You know how to build houses and you know how to build them very well. Or you’re an expert plumber who can deal with a crisis and solve problems quickly. Whatever your industry, a blog post writer can put your knowledge into words so that people know they are dealing with a professional.

Having a blog allows you to build a relationship with potential clients. When people feel they know a business really well and know the person or people behind a brand, they are more willing to do business with you. By having a blog, you build up trust. In a post titled How a Blog Can Make Your Business More Successful,  I list some of the statistics that clearly show the benefits of blogging.

Having a blog post also gives you the opportunity to target more keyword phrases that people are often searching for. While you wouldn’t pay for keyword research for each post, you can still have your blog post writer optimise your post for a certain phrase. This will be of benefit because it will bring greater traffic to your website. Once you have more traffic, you also have the potential to convert.

How often should you blog?

There’s no hard and fast rule about how often you should blog. I think every website owner would love to blog daily but for most people that’s unreasonable and doesn’t fit their reality.

The more important thing is to be consistent. Blog once a week, once a fortnight or even once a month but try and stick to a regular schedule. Hopefully, you will build up a following and people will be eagerly awaiting your posts.

If you visit the Portfolio Construction Writing page, you can see some examples of blog posts I’ve written for Sydney based builder, Lily Homes. You can also read a different style of blog post on my Portfolio Other Writing page with examples from gift hamper business, Coco & Bean.

Why do blog post writers charge so much and others so little?

On my Pricing page, I have a ballpark figure listed for blog post writing. It’s hard to list just one price because a blog writer’s job can vary greatly from one piece to another. Some blog posts require more time and research than others. Sometimes blog posts require very little research. I try to be fair to my clients but also fair to myself because I’m spending time crafting a great piece of writing.

You will definitely find blog post writers that charge peanuts. But you know what they say about paying peanuts. Is someone charging you $25 or even $50 for a 600-800 word blog post going to be putting effort into it? Probably not. They are going to be trying to churn out as many blog posts as they can to make some money. I don’t work like that. If you would rather quality work from a person who cares about your business and understands your industry, as well as knows the reason you are blogging, then I’m the blog post writer you need. Get in touch and we can discuss your blogging needs.

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