by Cathy Camera | Dec 9, 2024 | copywriting, marketing
As goals and budgets are examined, the question arises about whether you should ditch your copywriter and use AI instead. Sounds tempting, right? I have seen a few businesses go down this path and when I look at some of their output, I kind of cringe. But to be fair I...
by Cathy Camera | Apr 10, 2023 | copywriting
Websites for construction companies need to utilise a variety of SEO (Search Engine Optimisation) elements if they’re to attract ideal clients. Having a non-optimised website is great if you merely want it to serve as an online business card that you direct...
by Cathy Camera | Jan 29, 2023 | Building Industry, copywriting
You’ll often hear me say that case studies are one of the most under-utilised tools in the construction industry’s toolbox. When written well, they have the potential to win you new clients by demonstrating why you’re a leading expert in your...
by Cathy Camera | Sep 16, 2022 | copywriting
Case studies, when utilised correctly, can be a key tool in your marketing arsenal. To truly maximise the value of your efforts in writing a case study or having one written for you, it’s essential to share and repurpose your content. Do not publish it on a blog...
by Cathy Camera | Sep 2, 2022 | copywriting
What is niche copywriting and how can it benefit your business? Niche copywriting is when a writer specialises in writing for a specific industry, or specialises in a particular form of copy. For instance, I niche in construction copywriting which means I write for...
by Cathy Camera | Jun 30, 2020 | copywriting
I wanted to write a post explaining why keywords are important (and what they actually are). And I wanted to do so for copywriting clients who feel a little lost when keywords are mentioned in website discussions. Copywriters and web designers who specialise in...
