by Cathy Camera | Mar 6, 2025 | Construction, marketing
Google Business Profile (GBP) optimisation can help your construction company dominate local search results. This free tool, formerly known as Google My Business, allows builders, contractors, and other construction professionals to manage their online presence across...
by Cathy Camera | Dec 9, 2024 | copywriting, marketing
As goals and budgets are examined, the question arises about whether you should ditch your copywriter and use AI instead. Sounds tempting, right? I have seen a few businesses go down this path and when I look at some of their output, I kind of cringe. But to be fair I...
by Cathy Camera | Oct 8, 2024 | marketing
Marketing challenges in the construction industry are probably something you’re familiar with. I can almost guarantee that you will relate to one or more of the things in this list. And I say this because I deal with people in the industry every day through my...
by Cathy Camera | May 29, 2024 | Business, marketing
The structure of a case study can definitely make or break it. While there’s no rigid template that you need to follow for a case study, it helps to follow the basics and have one that is well structured. An effective case study includes several key elements: a...
by Cathy Camera | May 29, 2024 | Business, marketing
Interviewing a client or someone else involved in your construction project is a powerful way to make your case study stand out. This is often how I obtain what I call “gold nuggets” – those testimonials and client quotes that nail exactly how good...
by Cathy Camera | May 29, 2024 | Business, marketing
Case studies drive business growth in the construction industry by making you stand out from the crowd and demonstrating your expertise. Storytelling is the oldest marketing tactic in the book, and it’s still relevant today. A great story engages people...
