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Niche Copywriting

Niche Copywriting

What is niche copywriting and how can it benefit your business? Niche copywriting is when a writer specialises in writing for a specific industry, or specialises in a particular form of copy. For instance, I niche in construction copywriting which means I write for...

Historic Home Renovation in Camden

Historic Home Renovation in Camden

A historic home renovation in the town of Camden, New South Wales, has seen a Victorian-style home given a new lease of life. It's now a stunning tea house and shop. The home was originally commissioned and built in 1896 for the Mounted Infantry. The Webster family,...

Top 7 Tips For Packing Up a House

Top 7 Tips For Packing Up a House

Recently my friend asked me for tips on packing up a house. She was getting ready to move but didn’t know where to start. And she knew I had moved more than once. To be exact, I’ve moved house eight times. And the majority of those times were with kids in tow. It’s...

9 Things to consider when buying land

9 Things to consider when buying land

I recently co-hosted a Clubhouse* room with building and design consultant Bronwyn Aldridge, on the topic of what people should consider when buying land. Our aim was to educate consumers because we both understand how overwhelming it can be when making such a large...

DIY with Chalk Paint

DIY with Chalk Paint

I was recently chatting with a new interior design client when a project of hers stirred up memories of my own DIY project with Chalk Paint. Despite loving all things building and construction – including all the finishes and home decor, I’m not that handy with tools...

Giving back to the community – Blue Wren House

Giving back to the community – Blue Wren House

I have this belief that everyone should give back to the community of which they are a part. And I hold this especially true for businesses. Not every business is going to be able to give thousands of dollars to causes they care about. I admire those that do but there...

What are brand values?

What are brand values?

Brand values are a set of guiding principles that shape every aspect of your business. They tell potential clients who you are and what you stand for. Brand values put more simply are what you want your business to be known for. When people think of your brand or talk...

What are keywords and why are they important?

What are keywords and why are they important?

I accept keywords from clientsquestion''I wanted to write a post explaining why keywords are important (and what they actually are). And I wanted to do so for copywriting clients who feel a little lost when keywords are mentioned in website discussions.  Copywriters...