Welcome to The Copywriting Chronicles
9 Things to consider when buying land
I recently co-hosted a Clubhouse* room with building and design consultant Bronwyn Aldridge, on the topic of what people should consider when buying land. Our aim was to educate consumers because we both understand how overwhelming it can be when making such a large...
DIY with Chalk Paint
I was recently chatting with a new interior design client when a project of hers stirred up memories of my own DIY project with Chalk Paint. Despite loving all things building and construction – including all the finishes and home decor, I’m not that handy with tools...
Giving back to the community – Blue Wren House
I have this belief that everyone should give back to the community of which they are a part. And I hold this especially true for businesses. Not every business is going to be able to give thousands of dollars to causes they care about. I admire those that do but there...
What are brand values?
Brand values are a set of guiding principles that shape every aspect of your business. They tell potential clients who you are and what you stand for. Brand values put more simply are what you want your business to be known for. When people think of your brand or talk...
What are keywords and why are they important?
I accept keywords from clientsquestion''I wanted to write a post explaining why keywords are important (and what they actually are). And I wanted to do so for copywriting clients who feel a little lost when keywords are mentioned in website discussions. Copywriters...
How to grow your Instagram business account: Tips for tradies
Traditionally, tradies found work through word of mouth and print advertising. But times have changed. These days, even when a potential client hears about your business, they tend to search for you on social media to judge your professionalism and quality of work....
Me – Elton John
Elton John could not have picked a better title for his book – Me is simply him, laid bare from start to finish. It is the story of the rise and roller coaster life of Reginald Dwight, the world famous and accomplished singer and musician we’ve all come to know as...
Dark Emu – Australia’s true history
I must admit this is not the sort of book I usually choose. I was prompted to purchase Dark Emu when author Bruce Pascoe was referred to Australian Federal Police. In case you missed the controversy, Peter Dutton, Minister for Home Affairs, referred Pascoe to police....
Becoming – Michelle Obama
I absolutely loved this well written biography by the United States’ former First Lady, Michelle Obama. It struck me that recent reads that I’ve loved (both this and Leigh Sales’ Any Ordinary Day) have been ones where hope is a central feature. I’m definitely a glass...