real estate sign outside a house

Real Estate Writing

Real Estate Writer

A real estate writer knows that most agents are after quick copy that’s affordable. The property game, especially in Sydney, is fast paced and often cut throat. When the market is great, competition is fierce and when the market is experiencing a downturn, well, the competition is still fierce. An agent needs to stand out whether the market is saturated with buyers and sellers or not. I totally get this.

The experience I bring to real estate writing

Let’s face it – you could get anyone to write your real estate ads. Real estate writers are often sales agents or office juniors. They follow a bit of a template and out goes the ad. But that’s not copy that sells.

Being a building and construction copywriter means that I understand your industry. I have knowledge of what the market is doing and I understand what’s trending. What are buyers looking for? What sort of buyer should you be targeting? You don’t need to waste time explaining this to me. I can just incorporate it into your ads.

I believe my rates are very affordable too, but I also know that there are people out there willing to write ads for half the price. Your sales agent can write an ad between open homes. I see these ads. They don’t always stack up. And when I see grammatical errors and spelling mistakes I cringe. Is that how you want your brand represented? Are people going to trust you with possibly the most important transaction in their lives, if your ads look sloppy?

Good writing is a reflection of your brand

Some people don’t care about typos and grammatical errors.  I totally get that everyone is human and makes mistakes on the odd occasion. But if you are constantly producing content or ads with errors, it gives the impression that you don’t care. That you don’t strive for excellence. And this actually turns people off. One study found that you can lose up to half your sales because of poor spelling on your website.

Buying or selling a house is a huge deal to people. They don’t enter into such transactions lightly. So when people are looking for an agent to help them, they want someone who comes across as knowledgeable and completely professional. If you can’t get some simple spelling right, then how can you handle a major transaction like a house sale or house buy?

How I work as a real estate writer

My experience in the building industry means I can read plans and look at photos and understand what features a home has. I also instinctively know which of those features should be highlighted in a real estate ad.

This means I’m a real estate writer who can write ads from looking at photos and a house’s floor plan. You don’t have to spend your valuable time on long phone calls or writing long emails explaining what should go in an ad. A few dot points, a floor plan and some photos are enough for me to write a great ad for you.

I have an official turnaround time of 48 hours for real estate ads, but most times I get ads back to you much sooner than that. This is because I understand how important timing is in your game. A delay in advertising can mean a sale doesn’t happen.

Want to work together to sell houses? Contact me now and let’s chat.

Scroll to Top