by Cathy Camera | Jan 29, 2023 | Building Industry, copywriting
How to write a customer success story for the construction industry You’ll often hear me say that case studies are one of the most under-utilised tools in the construction industry’s toolbox. When written well, they have the potential to win you new...
by Cathy Camera | Feb 1, 2021 | Building Industry
I recently co-hosted a Clubhouse* room with building and design consultant Bronwyn Aldridge, on the topic of what people should consider when buying land. Our aim was to educate consumers because we both understand how overwhelming it can be when making such a large...
by Cathy Camera | Jan 3, 2020 | Building Industry
You’re in the process of building your dream home and it’s time to choose your external and internal paint colours. Not a problem. You have your heart set on white. You’ve seen many beautiful homes use white to great effect. Then you see the colour chart – and there...
by Cathy Camera | Sep 23, 2019 | Building Industry
Last night saw the all -important kitchen reveals on The Block and the butler’s pantry became a talking point on Twitter. Dee Madigan, Creative Director of Campaign Edge, posted about her loathing of butler’s pantries, asking “why have a kitchen if you don’t want to...
by Cathy Camera | Sep 19, 2019 | Building Industry
Every year when a new series of The Block starts, my husband who is in the building trade, turns and says “We should go on The Block!” My response is always a laugh and “no chance!” While I love reality TV (my guilty pleasure), I would never be silly enough to put...
by Cathy Camera | Sep 12, 2019 | Building Industry
HEADS UP – This post deals with the topic of suicide. If you are experiencing problems or dealing with suicide grief and would like to talk to someone, please reach out to Lifeline or one of the listed organisations. Three years ago today we said goodbye to a friend...
