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How to get clients in construction: Lessons from an icon

How to get clients in construction: Lessons from an icon

  How to get clients in construction? You probably weren't expecting this twist, but here it is - lessons from the icon that is Marilyn Monroe. For those that have been following me for a while, you'll know I'm a fanatic of the actress. It all started when I was...

Digital Marketing Conference 2023

Digital Marketing Conference 2023

  I didn't think about turning my amazing experience at the Digital Marketing Collective Conference 2023 into a blog post. Yesterday morning after typing out a very long LinkedIn post about it (that exceeded the word limit on the platform) and then losing it...

Websites for Construction Companies

Websites for Construction Companies

Websites for construction companies need to utilise a variety of SEO (Search Engine Optimisation) elements if they're to attract ideal clients. Having a non-optimised website is pointless unless you want it to serve as a mere online business card that you direct...

Constructing a compelling case study

Constructing a compelling case study

How to write a customer success story for the construction industry You'll often hear me say that case studies are one of the most under-utilised tools in the construction industry's toolbox. When written well, they have the potential to win you new clients by...

10 ways to use a case study

10 ways to use a case study

10 Ways to Use a Case Study (and grow your business) Case studies, when utilised correctly, can be a key tool in your marketing arsenal. In this post, I'll outline 1o ways to use a case study to grow your brand and authority in the construction industry. 1. Publish on...

Niche Copywriting

Niche Copywriting

What is niche copywriting and how can it benefit your business? Niche copywriting is when a writer specialises in writing for a specific industry, or specialises in a particular form of copy. For instance, I niche in construction copywriting which means I write for...

Historic Home Renovation in Camden

Historic Home Renovation in Camden

A historic home renovation in the town of Camden, New South Wales, has seen a Victorian-style home given a new lease of life. It's now a stunning tea house and shop. The home was originally commissioned and built in 1896 for the Mounted Infantry. The Webster family,...

Top 7 Tips For Packing Up a House

Top 7 Tips For Packing Up a House

Recently my friend asked me for tips on packing up a house. She was getting ready to move but didn’t know where to start. And she knew I had moved more than once. To be exact, I’ve moved house eight times. And the majority of those times were with kids in tow. It’s...