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How to structure your case study for maximum impact

How to structure your case study for maximum impact

 The structure of a case study can definitely make or break it. While there's no rigid template that you need to follow for a case study, it helps to follow the basics and have one that is well structured. An effective case study includes several key elements: a...

Client interview tips to enhance your case studies

Client interview tips to enhance your case studies

Interviewing a client or someone else involved in your construction project is a powerful way to make your case study stand out. This is often how I obtain what I call "gold nuggets" - those testimonials and client quotes that nail exactly how good you are at what you...

How case studies drive business growth

How case studies drive business growth

  Case studies drive business growth in the construction industry by making you stand out from the crowd and demonstrating your expertise. Storytelling is the oldest marketing tactic in the book, and it's still relevant today. A great story engages people and...

How to get clients in construction: Lessons from an icon

How to get clients in construction: Lessons from an icon

  How to get clients in construction? You probably weren't expecting this twist, but here it is - lessons from the icon that is Marilyn Monroe. For those that have been following me for a while, you'll know I'm a fanatic of the actress. It all started when I was...

Digital Marketing Conference 2023

Digital Marketing Conference 2023

  I didn't think about turning my amazing experience at the Digital Marketing Collective Conference 2023 into a blog post. Yesterday morning after typing out a very long LinkedIn post about it (that exceeded the word limit on the platform) and then losing it...

Websites for Construction Companies

Websites for Construction Companies

Websites for construction companies need to utilise a variety of SEO (Search Engine Optimisation) elements if they're to attract ideal clients. Having a non-optimised website is pointless unless you want it to serve as a mere online business card that you direct...