Welcome to The Copywriting Chronicles
Digital Marketing Conference 2023
I didn't think about turning my amazing experience at the Digital Marketing Collective Conference 2023 into a blog post. Yesterday morning after typing out a very long LinkedIn post about it (that exceeded the word limit on the platform) and then losing it...
Websites for Construction Companies
Websites for construction companies need to utilise a variety of SEO (Search Engine Optimisation) elements if they're to attract ideal clients. Having a non-optimised website is pointless unless you want it to serve as a mere online business card that you direct...
Love Languages at work and how to use them to help your business
Bear with me here as I talk love languages at work. I haven't gone crazy and I'm not about to unleash or encourage a nightmare for the HR department. The Five Love Languages was a concept developed by Gary Chapman in his 1992 book, "The Five Love Languages: How to...
Constructing a compelling case study
How to write a customer success story for the construction industry You'll often hear me say that case studies are one of the most under-utilised tools in the construction industry's toolbox. When written well, they have the potential to win you new clients by...
10 ways to use a case study
10 Ways to Use a Case Study (and grow your business) Case studies, when utilised correctly, can be a key tool in your marketing arsenal. In this post, I'll outline 1o ways to use a case study to grow your brand and authority in the construction industry. 1. Publish on...
Niche Copywriting
What is niche copywriting and how can it benefit your business? Niche copywriting is when a writer specialises in writing for a specific industry, or specialises in a particular form of copy. For instance, I niche in construction copywriting which means I write for...
Historic Home Renovation in Camden
A historic home renovation in the town of Camden, New South Wales, has seen a Victorian-style home given a new lease of life. It's now a stunning tea house and shop. The home was originally commissioned and built in 1896 for the Mounted Infantry. The Webster family,...
Top 7 Tips For Packing Up a House
Recently my friend asked me for tips on packing up a house. She was getting ready to move but didn’t know where to start. And she knew I had moved more than once. To be exact, I’ve moved house eight times. And the majority of those times were with kids in tow. It’s...
7 Brand photography tips (for people who hate having their photo taken)
These brand photography tips come from my own experience as a small business owner. I finally took the plunge and did a brand shoot so I could get some head shots and other photos to use on social media, as well as video for my website. I don’t like many photos of...