blue wren bird sitting on a yellow pipe
Community

Giving Back to the Community – Blue Wren House

I have this belief that everyone should give back to the community of which they are a part. And I hold this especially true for businesses. Not every business is going to be able to give thousands of dollars to causes they care about. But I admire those that do. This idea came about late

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word values written in red texta
Business

What are Brand Values?

Brand values are a set of guiding principles that shape every aspect of your business. They tell potential clients who you are and what you stand for. Brand values put more simply are what you want your business to be known for. When people think of your brand or talk about your brand to others,

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wooden tiles spelling out keywords
Copywriting

What are Keywords and Why are they Important?

I wanted to write a post explaining why keywords are important (and what they actually are). And I wanted to do so for copywriting clients who feel a little lost when keywords are mentioned in website discussions.  Copywriters and web designers who specialise in Search Engine Optimisation (SEO) often forget that keywords aren’t something that

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elton-john-me-book-review
Book Review

Me – Elton John

Elton John could not have picked a better title for his book – Me is simply him, laid bare from start to finish. It is the story of the rise and roller coaster life of Reginald Dwight, the world famous and accomplished singer and musician we’ve all come to know as Elton John. But it’s

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aboriginal-shelter-building-dark-emu
Book Review

Dark Emu – Australia’s True History

I must admit this is not the sort of book I usually choose. I was prompted to purchase Dark Emu when author Bruce Pascoe was referred to Australian Federal Police. In case you missed the controversy, Peter Dutton, Minister for Home Affairs, referred Pascoe to police. Pascoe was accused of benefiting financially from incorrectly claiming

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Michelle Obama's autobiography Becoming
Book Review

Becoming – Michelle Obama

I absolutely loved this well written biography by the United States’ former First Lady, Michelle Obama. It struck me that recent reads that I’ve loved (both this and Leigh Sales’ Any Ordinary Day) have been ones where hope is a central feature. I’m definitely a glass half full kind of girl. Becoming is split into

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Dulux White on White painted dome by mrpainter.com.au
Building and Construction

How To Choose the Right White Paint

You’re in the process of building your dream home and it’s time to choose your external and internal paint colours. Not a problem. You have your heart set on white. You’ve seen many beautiful homes use white to great effect. Then you see the colour chart – and there are so many shades of white

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Modern butler's pantry with bench space and storage
Building and Construction

Is the Butler’s Pantry a Must Have or Just Pretentious?

Last night saw the all -important kitchen reveals on The Block and the butler’s pantry became a talking point on Twitter. Dee Madigan, Creative Director of Campaign Edge, posted about her loathing of butler’s pantries, asking “why have a kitchen if you don’t want to cook and prep in it”. Many agreed with her (590

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Empty room under renovation with no flooring
Building and Construction

Could You Do The Block? To Renovate or Not?

Every year when a new series of The Block starts, my husband who is in the building trade, turns and says “We should go on The Block!”  My response is always a laugh and “no chance!” While I love reality TV (my guilty pleasure), I would never be silly enough to put myself in the

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Hard hats hung in a row on a work site
Building and Construction

R U OK? MATES in Construction

HEADS UP – This post deals with the topic of suicide. If you are experiencing problems or dealing with suicide grief and would like to talk to someone, please reach out to Lifeline or one of the listed organisations. Three years ago today we said goodbye to a friend who most of us didn’t know

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Dimly lit library with rows of books and hanging lights
Copywriting

Copywriting vs Copyright

For many copywriters, the difference between copywriting and copyright, is something they are constantly having to explain. I must admit I often say “I’m a writer” rather than a “copywriter” to avoid the confusion, but this isn’t technically correct either. Writing or feature writing (which I also do) and copywriting are two distinct fields.  Confused?

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Conference room with people sitting at tables
Business

5 Tips for Building Meaningful Relationships with your Clients

You will find that the most successful businesses and entrepreneurs are those that have built meaningful relationships with others. In many cases, you won’t be the only business providing the service you do or selling the product you do. So the key to success is to stand out from the crowd, and the way to

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The Light Between Oceans and All the Light We Cannot See books
Book Review

The Thin Line Between Good and Evil

As a copywriter, I’m always reading in order to learn and improve. I strongly believe that every writer has to be a reader. They go hand in hand. In the midst of “work reading”, I also try to find time just to read for pleasure. Hence, some of the reviews/opinions you will find here about

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Typing on an orange retro typewriter with coffee mug next to it
Copywriting

How a Blog Can Make Your Business More Successful

A blog (aka content marketing) is a sure fire way to increase business and here’s how: Reach New Customers The best part of blogging is that it has the ability to reach hundreds and thousands of potential customers, as well as help you keep the customers you already have. When you write a post that

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Flat lay of laptop, tech gadgets and coffee
Business

Premutico and The Fork: A Lesson in Clever Research Marketing

Depending on the size of your start up, your market research may not involve a great deal of technical data – but some research is essential. Your success is dependent on knowing who your customers are and solving a problem they have. Everyone in your industry is essentially selling the same thing as you. So

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Doodles including graphs and dollar signs on a paper
Copywriting

3 Reasons a Copywriter is Essential for your Business

I would venture to say that most business owners don’t know what a copywriter is, let alone that they need one. But as most discover, a copywriter is not only needed, but absolutely essential. A copywriter is a wordsmith – a professional writer who writes the words that help your business thrive. Whether you sell

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open laptop and coffee next to it
Copywriting

4 Great Reasons to Hire a Copywriter for Proofreading

Business owners, whether they are running a small plumbing business or a giant construction company, are generally busy. Social media posts are often quickly posted while on the run, and emails and advertisements are signed off on in between other important jobs – like selling products and providing services to clients. The odd spelling or

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Woman holding sign saying newsletter
Business

How to Create a Newsletter Your Clients Will Actually Read

How to Create a Newsletter Your Clients Will Actually Read As a business owner, you want to be able to communicate with and engage with your clients. There are a variety of ways to do this – involving either face to face interaction or online engagement. For businesses without a shopfront, it’s difficult to make

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Montage of Cathy Camera inspired by Andy Warhol
Copywriting

Welcome to the Copywriting Chronicles

Welcome to my new freelance copywriting site. You can learn all about me, my past work and the copywriting services I offer by scrolling through the website. This is definitely a labour of love. I’ve blogged for many years, having first started with a personal family blog and then moving on to a food blog.

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