The key is to set realistic customer expectations, and then not just to meet them, but to exceed them – preferably in unexpected and helpful ways.


Our business operates in a very technical and niche area of engineering. Whilst we think that it’s fascinating, when we write about it, we often come across bland and boring. What’s more, we find the writing process frustrating and once you factor the time in, it’s expensive as well. Cathy takes that pain away for us! Cathy has a unique ability to listen to our deeply technical engineers, determine what’s important to our target audience and then write it up in a way that they find interesting and engaging. Cathy also interviews our clients and is able to get meaningful feedback and quotes that we are not able to get ourselves. I have no hesitation in recommending Cathy’s services to others.

Blake Boulton


As a construction company, timelines and availability of resources is always a challenge. Cathy’s VIP fast-tracked offering suited our company due to the dedication and responsiveness of her time, and it enabled us to get immediate results. We were able to have clarity on deliverables from day one and exceptional results by day two. Cathy replaced our corporate jargon with wording that represented who we are as a company. Cathy’s communication was dynamic and responsive throughout the process.

John-Ryan Davis

V2R Projects

I worked with Cathy on developing my capability statement. Very pleased with the outcome and will be working with her again in the future. Thank you Cathy.

Robert Wills

Forefront Recruitment

Cathy was so professional and knowledgeable, and what we have been provided we are sure will create a professional and well-working website. Her communication was excellent and the VIP Package turnaround of two days was invaluable.

Mick and Casey Martin

M.M Constructions (The Block 2022 builders)

Cathy was a pleasure to work with on our latest case study. She understood what we were trying to achieve, arranged all the client interviews and most importantly, we love the end result!

Thomas van Grondelle


Cathy took on a project for our website, to build a strategy and content plan and blogs for our construction business based in NSW. Excellent work, and has a good planning process to ensure a quality outcome.  If you’re in construction, and looking for a copywriter, I would recommend you give Cathy a try.

Rodney Doven

Asset Building Systems

I engaged Cathy to assist with our company’s Capability Statement. After our initial consultation, the process was rather easy as Cathy was fantastic, and her communication made the process enjoyable. Having outlined the main areas I wanted to highlight, Cathy put her twist on it and created a professional, well written document. Overall, we’re very happy with the finished product.

Kris Abraham

Fast Labour Hire

Venturing into a first time business is daunting and not without its challenges. The journey with Cathy was smooth and as we neared the end of the process and I could visualise how the content could work for my site, the value of Cathy’s work was evident. I would highly recommend her work to those of you who are seeking to maximise their presence in the digital economy.

Patrick Larobina

Connect My Tech

I recently needed assistance to update our Capability Statement that urgently needed to be sent to a client. Cathy quickly replied to my email and understood not only what needed to be completed but also how imperative the timeframe was. We were able to not only update our Capability Statement, but also improve the overall quality of it, and present it to our client within schedule. Cathy was very easy to work with and the copy she produced reflected everything we needed to express in a very professional manner. We would recommend her to others in the construction industry and will definitely use her again in the future.

Rosie Cirillo

FCD Excavations

Cathy helped us with a capability statement for John Claire. The finished document was terrific. It is a document we will be proud to share with project prospectives. Cathy and her design team really understood our needs and ideas. I would highly recommend Cathy for capability statements and other copywriting projects.

Laura Mudge

John Claire

Cathy was such a pleasure to work with in helping us to create written content and copy for our new website and products at ePlan Hub. Her attention to detail was next to none and her professionalism and experience shows in the way she was able to create each listing for our products. The whole process was very smooth and efficient and we will definitely be utilising her services for future projects.

Domenic and Teresa Tripodi

ePlan Hub

It was a pleasure working with Cathy. She saved me a lot of time and I was very happy with the blogs she wrote for me.

Andrea Davison

Jemden Interiors

I found Cathy to be very easy to work with, really good communication before, during and after. The final output was very good quality and we look forward to working with her further.

Avril-Summer Cusack

Enware Australia Pty Ltd

Cathy, your service has been amazing. You are professional, reliable and easy to work with. After seeing all your previous clients, I knew I had to use your service. Highly recommend your service to others and will use your service again.

Carla Filipakis


Highly recommend Cathy. Our business is a holistic electrical company specialising in a range of customised solutions for each client. It’s not a straightforward electrical company and required a lot of in-depth conversations to gain knowledge and understanding of every facet of the business, to ensure content was targeting the right audience. We provided a lot of ‘brain dump’ information to Cathy, who was able to deliver content for each sector of our business. Cathy provided knowledgeable insight into the industrial sector and valuable feedback. Thank you for saving us a lot of time.

Matt and Susie Warrington

Protect Solutions

 We chose VIP week with two websites to redesign. Cathy was extremely patient as we worked through the process with many stakeholders involved.  The SEO statistics she provided helped us understand how to capture our desired target audience and made the Web development process simpler.  Cathy is very accommodating and easy to work with. VIP week was well worth it

Jon Neale & Matthew Neale

MNCE/Hammond & Neale

 Cathy is amazing! We used Cathy to assist in writing our website copy. Cathy was very approachable and extremely knowledgeable. Her responses were prompt and her advice was exactly what we needed to ensure we had outstanding copy. I would definitely recommend Cathy and will be using her again.

Chris Micallef

Camcon Group

We can highly recommend Cathy Camera for any of your copywriting needs. Cathy understands the Building, Construction and Design industry making the whole process smooth and effortless. Cathy is extremely easy to work with and is genuinely passionate about her work. We were extremely happy with the final copy. The language and word choices were clear, professional and worked to communicate our brand identity.

Simon & Anne-Maree La Delfa

SLD Projects

Cathy was super responsive, extremely pleasant to deal with and I’m very happy with the results. I would highly recommend her.

Deb Guilmartin

Eastern Energy Raters

For someone who has no confidence in writing (understatement!), and had a tight timeframe to get a new business and website off the ground, Cathy was a lifesaver for me. She managed to take my rambling draft and turn it into clear and concise information for my functional health website. On top of that, Cathy was so lovely to work with and I could tell that she really cared about producing copy that I would be proud to have on my website. It wasn’t just a transaction for her, she genuinely cared about getting a good outcome for me. She made an otherwise stressful process, so much easier – thank you Cathy!

Simone Jamie

Simone Jamie Wellness

Cathy is creative, prompt and delivered our product on time. We are so happy with the end result. Thank you!

Khayla De Ausen

Dig Hard Excavations

Cathy really understands the Building and Construction industry. With her choice of words in writing articles, she makes it easy to understand issues and new legislation. She is also happy to advise you on what content is suitable for your target audience. If you are looking for someone to write content for you, Cathy should be your go to person.

Kane White

Trade Institute of Victoria


Want me to help you grow your brand and win more clients? Use the form below to get in touch and let’s get started.