A construction blogger who can help position you as an expert in the industry

Hi, I’m Cathy Camera and as a construction blogger, I don’t believe in blogging for the sake of blogging.

If you work in the construction industry, I know you don’t have time to waste – and writing blogs without a plan or goal is a waste of your time.

But publishing blogs that are well thought out and part of a blogging strategy could really help improve and power your Search Engine Optimisation (SEO).

As a construction blogger who also specialises in SEO copy, I understand how the two fit together and I can help you get more value from your blogs.

I’ve been a blog writer for over 15 years, long before most people even knew what a blog was.


I started out as a personal blogger, but these days write for businesses like yours.


I create valuable construction content that keeps your website relevant, and helps you build trust and authority – all of which help your SEO.

Don’t delay

SEO is a long game. 

The sooner you develop and start implementing a blog strategy, the sooner it will work for you.

Get ahead of your competitors and establish yourself as a trusted expert in the industry.








A blogging strategy can help your SEO by:

  • Communicating your experience and expertise, and developing authoritativeness and trustworthiness. These four factors (EEAT) are part of Google’s ranking algorithm.
  • Building backlink opportunities.
  • Building internal links on your website.
  • Providing social media content that drives people to your website.

While there are no guarantees with SEO or blogging, having a strategy puts you way ahead of competitors who are creating content without a plan, or not creating content at all.


Statistics courtesy of Hubspot.


Demonstrate experience & expertise


Establish trust & authority

Improve SEO

Useful blog content in 3 simple steps


Book in a VIP Hour to discuss and develop your blog strategy.


Receive blog strategy outline informed by VIP Hour discussions, keyword research, and audit of current content.


Have blogs written ready for you to publish and share.

Not enough time in your day?

I know what it’s like.

You know you need content, but you don’t have the time to sit down and write it. Or to work out the best plan for what to write.

So it gets pushed to the bottom of your to-do list, and you just never get to it.

My Blog Strategy and Writing Package helps you get it off that list and on to your website.

You’d rather watch paint dry than write?

When writing isn’t your thing, it can be really painful.

You don’t know where to start, how to make it sound professional and engaging, or how to optimise it so potential clients have a chance of finding it.

That’s where I come in. I can do the grunt work and deliver you content that you only need to upload. I even provide instructions for you or your web developer so you know what to put where on the backend of your website.

Don’t understand how to develop a blogging strategy?

That’s okay. All I need you to understand is your business. After all, that’s your area of expertise.

And with that information, I can do the rest.

I use the Pillar and Cluster model to develop your strategy, and once you gain an understanding of the model, you can keep adding content to your website.

Having a blogging strategy is a game changer.

While there are no guarantees with blogging or SEO, you’ll be giving your website a much needed boost, simply by publishing content that’s valuable to your target audience.

Who would benefit from using a construction blogger?


  • Anyone in the industry who hates writing or doesn’t have time for it
  • Builders wanting to demonstrate their skill and point of difference
  • Engineers wanting to demonstrate experience and expertise
  • Architects wanting to express their knowledge of design and architecture
  • Any construction business wanting to showcase who they are and what they do
  • A construction business that understands that SEO is a multifaceted approach


Whether you’ve got a brand new website, or a business that has been established for years, a blog can help you build authority and position you as a leader in the industry.


Meet The Construction Copywriter

Cathy Camera

Cathy specialises in writing content for the construction industry. She crafts SEO web copy, capability statements and case studies. She also enjoys producing thought leadership content like blogs and white papers.

Having grown up immersed in the industry she now writes for, Cathy has a deep understanding of both her clients and their target audience’s needs.

She has honed her research, communication and writing skills over many years, not only as a writer but as a junior lawyer and primary school teacher. Her brand values of Communication, Honesty, Empathy and Reliability guide all her work. When you collaborate with Cathy, you’re not just getting content. You’re getting a trusted partner who is committed to achieving the best results for you.

Cathy took on a project for our website to build a strategy and content plan, and blogs for our construction business based in NSW. Excellent work, and has a good planning process to ensure a quality outcome.

Rodney Doven

Asset Building Systems

It was a pleasure working with Cathy. She saved me a lot of time and I was very happy with the blogs she wrote for me.

Andrea Davison

Jemden Interiors

Cathy really understands the Building and Construction industry. She is also happy to advise you on what content is suitable for your target audience. If you are looking for someone to write content for you, Cathy should be your go to person.

Kane White

Trade Institute of Victoria

Blog Strategy and Writing Packages

Please note: Packages don’t include uploading of content to your website or sourcing of pictures for blogs. Audits of existing blogs may incur extra fees for large sites with many blogs.

Treehouse Package will suit you if you want to write your own blogs after obtaining a strategy.

The Townhouse Package will suit you if you want to build on from the Treehouse or Penthouse Packages.

All prices are in AUD (Australian Dollars) and include GST. Payment can be made via Direct Deposit or Credit Card.

So, are you ready to get serious about blogging?

Do you want to be a step ahead of your competitors?

Are you ready to embrace blogging as a valuable content creation source to assist with SEO?

A Blog Strategy and Writing package will be the start of you positioning yourself as an expert and leader in the industry.

Frequently asked questions

I have a brand new business. Will a Blog Strategy and Writing Package be suitable?

This depends on how experienced you are and how well you know your business. You need to be confident in knowing your target audience and understanding the messages you want to get across to them. If you’re unsure, you can book a 15 minute discovery call and we can have a chat. There’s no pressure or obligation to buy.

What is the turnaround time for delivering the completed blog content?

This depends on my schedule at the time of booking, however I always aim to deliver copy as quickly as possible so you can start using it.

Can I provide feedback and revisions on the blog content?

Yes, I’m the writer but you’re the expert in your field. I want you to be happy with the copy so I allow for two free revisions per blog post.

Are you able to upload the content to our website?

Unfortunately, I don’t offer this service as tech is not my zone of genius and I don’t want to break anything! If you don’t have a web developer who can help you, I can recommend someone to assist..

I only want quick, short blogs and don't want a strategy. Can you help?

I’m not writing these type of blogs anymore as I don’t feel they’re the best value for your money. I would recommend using AI tools to help you write these, or I can recommend other writers. If you need general blogging ideas, you can download my free resource – 245 Blogging Ideas

I can't afford the Townhouse or Penthouse Package up front. Am I able to order blogs separately as I need them?

Provided you have ordered the Treehouse Package and we’ve worked out a strategy, yes you can order blogs one at a time.


Time for your business to make blogging a winning element in your marketing strategy


Imagine extra eyes on your website and with that, the potential for more leads.

Create a website that’s dynamic with rich content that helps your audience.

A Blog Strategy and Writing Package will take the guesswork out of what to blog about and give you a concrete plan to follow and execute.

It’s time to make blogging work for you.