CONSTRUCTION MARKETING with VIP days
Hi, I’m Cathy Camera aka The Construction Copywriter and I’m here to make your life easier.
My VIP days are designed to deliver you content and save you time.
Because getting marketing content written should be quicker than building a house.
Delivering construction marketing content with VIP days
Every construction business needs marketing content. But it’s often pushed to the bottom of the to-do list.
Who has time to sit and craft content when you have actual construction work to do?!
But there is a way to get it done. Specialised marketing content can help your business grow, and it can attract the type of work you really love.
My VIP packages are designed to deliver you much needed marketing content without you giving up excessive amounts of time.
How the VIP process works
Before the VIP Day/Week
- You pay the project activation fee
- You fill out a briefing form
- We participate in a Microsoft Teams video meeting
- I conduct any keyword or competitor research needed, and complete any interviews required
On the VIP Day/Week
- I work exclusively on your copy
- You can continue on with your day, go for a round of golf or just about do anything
After the VIP Day/Week
- The following morning you receive your copy via email
- You have 24 hours to request any amends which I attend to as quickly as possible, usually within 24 hours
- You receive a FREE Bonus “Beyond the Copy” document for website projects to keep the momentum going
The beauty of the VIP process
You get my undivided attention on your workMultitasking is overrated. Human brains are actually wired to work better as monotaskers. Studies show that when our brain is constantly switching gears and bouncing from one task to another, we become less efficient and more prone to making mistakes. We also have more trouble distinguishing between relevant and irrelevant information details.**ATP ScienceYou receive specialised copy in a quicker time frameTime equals money and VIP Copywriting Packages save you a whole heap of time. Working on your task exclusively means I’m immersed in your business and its goals. This usually also means fewer amends. By both of us setting aside some dedicated time, we complete the project faster. No more going back and forth with endless calls and emails over weeks and months.
Meet The Construction Copywriter
Cathy specialises in writing content for the construction industry. She crafts SEO web copy, capability statements and case studies. She also enjoys producing thought leadership content like blogs and white papers.
Having grown up immersed in the industry she now writes for, Cathy has a deep understanding of both her clients and their target audience’s needs.
She has honed her research, communication and writing skills over many years, not only as a writer but as a junior lawyer and primary school teacher. Her brand values of Communication, Honesty, Empathy and Reliability guide all her work. When you collaborate with Cathy, you’re not just getting content. You’re getting a trusted partner who is committed to achieving the best results for you.
Brands that have chosen VIP packages to get their marketing done
We chose a VIP week with two websites to redesign. Cathy was extremely patient as we worked through the process with many stakeholders involved. The SEO statistics she provided helped us understand how to capture our desired target audience and made the web development process simpler. Cathy is very accommodating and easy to work with. VIP week was well worth it.
Jon Neale – Milanovic Neale Consulting Engineers
Matthew Neale – Hammond and Neale
Your investment in specialised construction content
By purchasing a VIP Copywriting Package, you’re essentially buying my time, experience and brain power over an exclusive period of time.
When I’m in a “VIP head space” I’m not distracted by other clients or projects, which means I can produce specialised copy much faster.
From experience, I can also predict what will be achievable in the time frame so you’ll have an idea of what to expect by the end of the day or week.
- Examples of what a VIP Week may be suited to:
- Larger websites
- White paper
- Multiple blogs
- Mix of content
- Examples of what a VIP Day may be suited to:
- 2-3 website pages
- Long form blog
- Detailed case study
- Capability statement
- Examples of what a VIP Hour* may be suited to:
- Website navigation/layout
- Brand value clarification
- Social media ideas
- Marketing discussion
*The VIP Hour is different to a VIP Day or Week. It’s a brainstorming session where we collaborate together to get ideas flowing and solutions reached. You’ll be provided a recording after the session.
Not ready for a VIP package yet? No problem, but I don’t want you to leave empty handed.
Grab the FREE resource below to give you some instant marketing wins.
Frequently asked questions
What if I'm not sure which VIP Package to book?
A discovery call is great for that purpose. We can chat through what you need and I can give you my best estimate.
How much lead time do you need?
This all depends on my schedule at any given time. I highly encourage you to book in as soon as possible. This allows for briefing to take place before the VIP period and avoids delays. I only take on a certain amount of VIP projects per month.
What if work gets in the way and I'm not available during the VIP writing day?
That’s okay – in most cases that won’t hold up the project. I ask clients to be available by phone/email during VIP day in case I have any questions but these can be resolved at the end of the VIP period if necessary.
Do you also offer design services/input copy onto our website?
I don’t personally offer design services and I don’t input information onto your website. That sort of thing is not in my zone of genius and I don’t want to wreck anything. However, I work closely with graphic designers and web developers so please let me know if you need such a service added.