Hi, I’m Cathy Camera aka The Construction Copywriter and I’m here to make your life easier.

My VIP days are designed to deliver you specialised content while saving you time.

Because getting marketing content written should be quicker than building a house.

Delivering construction marketing content with VIP days

Every construction business needs marketing content. But it’s often pushed to the bottom of the to-do list.

Who has time to sit and craft content when you have actual construction work to do?!

But there is a way to get it done. Specialised marketing content can help your business grow, and it can attract the type of work you really love. 

My VIP packages are designed to deliver you much needed marketing content without you giving up excessive amounts of time. 





How the VIP process works


Smooth Process

Fast Delivery

Specialised Copy

The benefits of the VIP process

You get my undivided attention on your workMultitasking is overrated. Human brains are actually wired to work better as monotaskers. Studies show that when our brain is constantly switching gears and bouncing from one task to another, we become less efficient and more prone to making mistakes. We also have more trouble distinguishing between relevant and irrelevant information details.**ATP ScienceYou receive specialised copy in a quicker time frame (without spending a lot of your time)Time equals money and VIP Copywriting Packages save you a whole heap of time. Working on your task exclusively means I’m immersed in your business and its goals. This usually also means fewer amends. By both of us setting aside some dedicated time, we complete the project faster. No more going back and forth with endless calls and emails over weeks and months.


Meet The Construction Copywriter

Cathy Camera

Cathy specialises in writing content for the construction industry. She crafts SEO web copy, capability statements and case studies. She also enjoys producing thought leadership content like blogs and white papers.

Having grown up immersed in the industry she now writes for, Cathy has a deep understanding of both her clients and their target audience’s needs.

She has honed her research, communication and writing skills over many years, not only as a writer but as a junior lawyer and primary school teacher. Her brand values of Communication, Honesty, Empathy and Reliability guide all her work. When you collaborate with Cathy, you’re not just getting content. You’re getting a trusted partner who is committed to achieving the best results for you.

Brands that have chosen VIP packages to get their marketing done


We chose a VIP week with two websites to redesign. Cathy was extremely patient as we worked through the process with many stakeholders involved. The SEO statistics she provided helped us understand how to capture our desired target audience and made the web development process simpler. Cathy is very accommodating and easy to work with. VIP week was well worth it.

Jon NealeMilanovic Neale Consulting Engineers

Matthew NealeHammond and Neale


Your investment in specialised construction content

By purchasing a VIP Copywriting Package, you’re essentially buying my time, experience and brain power over an exclusive period of time.

When I’m in a “VIP head space” I’m not distracted by other clients or projects, which means I can produce specialised copy much faster.

From experience, I can also predict what will be achievable in the time frame so you’ll have an idea of what to expect by the end of the VIP period.

All prices are in Australian Dollars (AUD) and include GST. Payment can be made by Direct Deposit or Credit Card.

*The VIP Hour is different to a VIP Day or Week. It’s a brainstorming session where we collaborate together to get ideas flowing and solutions reached. You’ll be provided a recording after the session. For some discussions, you can also opt to receive a summary/action report for an additional cost. If you’re not sure whether a VIP Hour is for you, please feel free to contact me or jump on a discovery call.

Before you go, I’d also like to gift you this FREE resource below to give you some

instant marketing wins.

9 Quick and easy marketing wins

Marketing doesn't have to be a headache. Grab this list of practical actions you can take today to make progress with your construction marketing.

By entering your name and email you'll also be added to my email list so you can continue to receive practical marketing advice. You can unsubscribe any time.
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Frequently asked questions

What if I'm not sure which VIP Package to book?

A discovery call is great for that purpose. We can chat through what you need and I can give you my best estimate.

How much lead time do you need?

This all depends on my schedule at any given time. I highly encourage you to book in as soon as possible. This allows for briefing to take place before the VIP period and avoids delays. I only take on a certain amount of VIP projects per month.

What if work gets in the way and I'm not available during the VIP writing day?

That’s okay – in most cases that won’t hold up the project. However, if you’ve booked a VIP Hour that relies on collaboration, you’ll need to pay a rescheduling fee. This will be outlined in Terms and Conditions before the day.

Do you also offer design services/input copy onto our website?

I don’t personally offer design services and I don’t input information onto your website. That sort of thing is not in my zone of genius and I don’t want to wreck anything. However, I work closely with graphic designers and web developers so please let me know if you need such a service added as I’d love to introduce you to my team and have them collaborate with us.