Copywriting for construction websites

Hi, I’m Cathy Camera and I can help you get your website copy sorted.

Whether you’re looking for an update or you’re just starting out in business, I can provide specialised copy and advice to ensure you attract your ideal customers and win more of the work you want.

And the best part? It’s quick and painless. You don’t have to spend weeks discussing it. I know you’re busy, and my packages are designed to deliver your copy without taking up a heap of your time.


Getting professional copywriting for your construction website is a game changer. 

My main packages also include SEO, which means you could have clients knocking on your door rather than having to chase them.


As a construction industry specialist, I’ve formulated a system that not only delivers you web copy, but also does it quickly and without burdening you.

After going through the process with many clients, I realised that VIP Copywriting Packages were the best way to deliver you fast, specialised copy.

I can save you a whole heap of time, and eliminate the stress of trying to get a website together. It really doesn’t need to take up a load of your time.

Let me do the hard work, so you can get on with running your business.

Don’t delay

Due to the intensive nature of web copy projects for the construction industry, I can only take on a certain number each month.

So get in quick and reserve your spot now.






So what is SEO for the construction industry?

How can SEO help your construction business? Basically, it’s work done on your website that gives it the ability to rank highly (on the first page and ideally in the top 3 spots) of a Google search. In order to do that, we have to first do some keyword research to work out what people are typing into Google and which of those terms your page or website could be optimised for. The copy can then be written to match up with the keywords.

Unfortunately, there are no guarantees that SEO work will have you rank highly. And no reputable SEO copywriter or agency will make such false promises.

SEO is a multi-faceted process that depends on a number of factors including Google’s algorithm and technical components of your website. Optimised copy isn’t enough on its own. If you’d like to learn more about SEO, head here.



Builds trust


Drives traffic to website

An optimised website in 3 simple steps


Once project is locked in, you fill out a briefing form and participate in a video briefing call to go through it.


I conduct Keyword Research and present it to you so you can confirm the keywords to be used.


I write the copy for your new website.

Don’t stress out trying to write your own website copy

It’s true – you know your business best. How hard could a few words be?

But you didn’t factor in the keyword research, the SEO copywriting and even the UX (user experience) of the site. It’s a lot. Especially when you’re also trying to run a business.

Do you really want to spend your nights or weekends trying to get your head around website copy?

Of course you don’t. Not when you can flick it to me and have it done within days.

All you have to do is fill out a briefing form, participate in a video chat with me and review the copy.

A new website that can help you attract customers is just a click away.

Don’t get stuck in a website writing process that takes months

No doubt you will want your copy quickly. So you can pass it on to your web designer and have them work their magic.

Depending on the size of your website, most copywriters will tell you that the process takes 4 to 6 weeks. That’s because no matter how fast you think you’ll give feedback, you’ll inevitably get caught up in your business and before you know it, weeks and months start to slip by.

But that doesn’t have to be the case. With my VIP copywriting packages, you can have your copy within a week of our briefing call.

Imagine not having to wait and not having to participate in an endless dance of back and forth emails and phone calls.

Have the SEO for your construction industry website working for you sooner rather than later

SEO is reliant on many moving parts. And it takes time to see results.

So you want to start sooner rather than later.

Prior to implementing my VIP copywriting packages for SEO websites, I watched helplessly as projects stretched out for months. Clients just got busy.

All that lost opportunity. When their websites could have been working for them and setting up a pipeline of new clients.

The sooner you start, the sooner the opportunity to grow your business.



  • Email/phone/video conference briefing time as required
  • Reading of brief and other information provided
  • General research as required
  • General website and SEO advice where applicable
  • Keyword Research for any optimised pages
  • Drafting and writing of copy for website pages.
  • Writing of meta titles and meta descriptions for any optimised pages using keywords
  • Loom videos to explain the keyword research and copy where applicable
  • A round of revisions to ensure you’re happy with the copy

FREE Beyond the Copy document to help you make the most of your new copy.

* If you don’t already have a web designer, let me hook you up with someone I know can do an amazing job. Please note that web design will be quoted separately.


As a construction company, timelines and availability of resources is always a challenge. Cathy’s VIP fast-tracked offering suited our company due to the dedication and responsiveness of her time, and it enabled us to get immediate results. We were able to have clarity on deliverables from day one and exceptional results by day two. Cathy replaced our corporate jargon with wording that represented who we are as a company. Cathy’s communication was dynamic and responsive throughout the process.

John-Ryan Davis

V2R Projects

We can highly recommend Cathy Camera for any of your copywriting needs. Cathy understands the Building, Construction and Design industry making the whole process smooth and effortless. Cathy is extremely easy to work with and is genuinely passionate about her work. We were extremely happy with the final copy. The language and word choices were clear, professional and worked to communicate our brand identity.

Simon and Anne-Maree La Delfa

SLD Projects

 Cathy is amazing! We used Cathy to assist in writing our website copy. Cathy was very approachable and extremely knowledgeable. Her responses were prompt and her advice was exactly what we needed to ensure we had outstanding copy. I would definitely recommend Cathy and will be using her again.

Chris Micallef

Camcon Group

We chose VIP week with two websites to redesign. Cathy was extremely patient as we worked through the process with many stakeholders involved.  The SEO statistics she provided helped us understand how to capture our desired target audience and made the Web development process simpler.  Cathy is very accommodating and easy to work with. VIP week was well worth it

Jon Neale & Matthew Neale

MNCE/Hammond & Neale


Meet The Construction Copywriter

Cathy Camera

Cathy specialises in writing content for the construction industry. She crafts SEO web copy, capability statements and case studies. She also enjoys producing thought leadership content like blogs and white papers.

Having grown up immersed in the industry she now writes for, Cathy has a deep understanding of both her clients and their target audience’s needs.

She has honed her research, communication and writing skills over many years, not only as a writer but as a junior lawyer and primary school teacher. Her brand values of Communication, Honesty, Empathy and Reliability guide all her work. When you collaborate with Cathy, you’re not just getting content. You’re getting a trusted partner who is committed to achieving the best results for you.

Your investment

All prices are in Australian Dollars (AUD) and include GST. Payment can be made by Direct Deposit or Credit Card.

If you need web developers, I have a great team that also understands SEO.   POA.

The number of days needed to write your website will depend on the number of pages required. The descriptions below will give you some indication.

So, are you ready to take the next step?

Ready to have your website working for you?

Whether you’re starting out in the industry or well established, professional and specialised copywriting for your construction website will set you apart .

And an optimised site will help your ideal clients find you.

Time to put your business on the map.

Frequently asked questions

I'm not sure how many pages I need. Which package do I choose?

Book a discovery call and we can discuss your project. I’ll then be able to recommend the best package for you.

What if you don't finish the website in the booked time?

I’m pretty accurate at estimating how much time a website will take me to write. However, if your website turns out to be more complicated than originally thought, you can always book in extra VIP time.

Can I book the VIP packages for other work besides website copy?

Yes, I often create capability statements for people at the same time as I’m writing their website copy. The VIP Packages are really for anyone who wants specialised construction copy in a hurry and without fuss.

I'm not part of the construction industry, but love the idea of quick, quality copy. Do you write SEO web copy for other industries?

Yes, I do if it’s an industry that I feel I’m suited to write about. If I can’t assist you, I can always direct you to others who can help you. Please get in touch with details to see if we’re a match.

A professional website for your construction business is just around the corner

An optimised, user friendly, content rich website is a must in today’s competitive market. It will be the foundation of showing your business is a market leader.

    Don’t be left behind. Take action now and place your business in prime position.


    Past clients