Frequently Asked Questions

Copy is basically written text of any kind. It can be used to sell, to inform or to persuade. The art of copywriting has nothing to do with intellectual property rights (copyright). Read more here.

I specialise in writing and editing case studies, advertorials, blog posts and optimised web pages for the building and construction industry. However, I also do a range of writing for other industries. If I can’t help with something, I often have other copywriters I can refer you to. 

I’m not a graphic or web designer, and I believe an expert should be employed for design work. However, I can certainly write the copy for your website and advertising materials and then refer you on to some amazing designers to help you out with the rest.

Despite my legal background, I do not draft legal documents as part of my copywriting work. This is because law is a specialised field that is constantly evolving and I am not a current practitioner. I am able to draft simple agreements and conditions, however I would always recommend that a practising solicitor look over the copy for your own protection and peace of mind.

First and foremost, SEO is driven by quality research and content and I can deliver both those things. I will soon be offering packages that include keyword research and optimised copy to help your website rank.

SEO is a complicated beast and involves a technical side as well as off-page and on-page elements. My aim is always to help your business website not only rank higher, but also convert to sales. But as even Google will tell you – “No one can guarantee a #1 ranking on Google!” so be wary of anyone making such promises.

Depending on my work schedule, I certainly take on work that falls out of the scope of the building industry. In fact, some of my regular clients have businesses that are not building related. If I can’t help you, I try to refer you to someone who may be able to assist you.

Have another question? Please use the Contact Form below and I’ll get back to you as soon as possible.

 

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