Case study writer for the construction industry
A case study writer can turn your star projects into marketing gold
Did you know that case studies are one of the most underutilised marketing tools available to those in the construction industry?
As a case study writer, I can help you get case studies written quickly and efficiently.
I’m The Construction Copywriter. I specialise in writing for the industry. That means I write case studies for everyone from builders to engineers, architects and software experts. If you work in construction, I can help you.
And I love writing case studies.
I can save you a whole heap of time.
And I can eliminate the stress of trying to put all the necessary information together.
While you end up with a valuable resource that sells your brand.
Let me do the hard work, so you can reap the benefits.
Don’t delay
Invest in a case study writer today
A case study is something concrete you can send out with project quotes, or have published on your website. There are so many uses and benefits to be gained from case studies, but they’re also one of the industry’s most underutilised marketing tools.
Get a jump on your competitors and use this tool to showcase your skills.
They will instantly demonstrate that you and your team are the best people for the job.
And as your specialist case study writer, I can produce compelling case studies that will pull in those fence-sitting prospective clients.
INCLUSIONS
TESTIMONIALS
FAQ
INVESTMENT
A case study writer can hero your brand
A case study is a customer success story.
It describes a project, summarising the features that make it unique, and the skill set that helped achieve the goal. It presents problems and explains how you solved challenges through skill and creativity. It also highlight testimonials from your client. These are social proof for prospective clients looking for evidence of how you work.
As your case study writer, I interview the client and other professionals who helped you deliver the project. Then I pull the information together into a professional case study.
The completed case study shows off the finished product. And it presents your client’s glowing recommendation of how you helped them.
Builds trust
Heroes your brand
Increases sales*
* 62.6% of eMarketer survey respondents say that case studies are effective in generating leads. Case studies were also cited as the third most influential content marketing type in the purchase process for both small businesses and large enterprises.
(Neil Patel, Why you need to create case studies).
A case study in 3 simple steps
1.
Get in touch and order a case study.
2.
Fill out and send back brief that will be emailed after Step 1. Then participate in a briefing interview (informal chat).
3.
Receive copy of case study ready for you to utilise.*
*Time will depend on how many people need to be interviewed. However, if you want a quality case study written quickly, a VIP Copywriting Package may be the perfect option.
Don’t pull your hair out trying to be a case study writer yourself
You decide to write your own case yourself. But when you find five minutes to sit down and work on it, you don’t know where to start. Or you have trouble pulling all the information together and making it sound professional.
Maybe you hate writing and would rather stick pins in your eyes than have ‘write a case study’ on your to-do list. Didn’t you leave all this stuff behind when you left school?
Don’t worry, that’s where I come in. I’m here to save you time and angst. All you have to do is provide some dot points via the briefing sheet I’ll email you after you order. That’s it. I might need to chat with you via video call, but nothing that will take up too much time.
As your dedicated case study writer, I do the rest. I take your notes and turn them into a powerful asset so you can cash in on your success.
You’ll wonder why you didn’t order one sooner.
Make money rather than waste money
You can spend a long time trying to be your own case study writer.
Even if you’re a great writer, it can take forever. Because you don’t write them every day.
It would be like me trying to build something using a YouTube video. I could probably get there in the end, but it would take a lot of stopping and starting. A lot of rewinding the video to hear instructions again.
And at the end of the day, even if what I’ve built is half as good as what a professional carpenter could have done, how much time have I wasted?
Can your PA be your case study writer?
You might even try and save money by giving the task to your personal assistant or someone in the office who can half-write. But, is that the best use of their time? Couldn’t they be doing something more productive that will make you money? They’re not writers either. So whether it’s you wasting time trying to write, or them, you’ll still be losing money.
The good news is you can order a case study from me and receive it with a minimum of fuss.
A piece of work that you can use straight away, to sell your brand and win you more clients. If you’re going to spend money, spend it in a way that will yield results. A small cost for big results.
Give potential clients a reason to choose you
People may have heard of your brand, or they may follow you on social media. But do they know what sets you apart from others in your industry? Do they know how much expertise and talent you have?
Having a case study writer do the writing is a great way to blow your own trumpet without sounding arrogant.
There’s nothing like a real-world example to win people over. A case study provides details about a project. The challenges and solutions contained in it hero you and your business.
It doesn’t just tell people how good you are. The case study shows them.
Case studies can also provide glowing recommendations from a past client. I’ve obtained amazing quotes from people I’ve interviewed for case studies. They’re the gold nuggets in every project. Testimonials you wish you had – and can have with my help.
Inclusions
- Up to 1200 compelling words
- Briefing calls
- Up to 2 interviews with relevant parties (plus client interview)
- Testimonials from interviews
- Social media snippet
- Two free amends
Who should order a case study?
- Builders wanting to demonstrate their skill and point of difference
- Engineers wanting to demonstrate their expertise
- Architects wanting to demonstrate how they met client briefs
- Any business wanting to grow their brand and generate leads
- Those needing project summaries for advertorials and capability statements
These case studies are not for run of the mill projects.
Why choose me as your case study writer?
I’ve been writing for those in the building and construction industry for many years. And I’ve grown up within the industry. This makes me well placed to write for you with a minimum of instruction.
My previous careers in law and teaching also mean I have a unique skill set. I can understand difficult concepts, and translate them into everyday language. Writing in a conversational tone is a specialty of mine. That means my case studies resonate with more people.
This is what former clients have said about me:
Our business operates in a very technical and niche area of engineering. Whilst we think that it’s fascinating, when we write about it, we often come across bland and boring. What’s more, we find the writing process frustrating and once you factor the time in, it’s expensive as well. Cathy takes that pain away for us! She has a unique ability to listen to our deeply technical engineers, determine what’s important to our target audience and then write it up in a way that they find interesting and engaging. Cathy also interviews our clients and is able to get meaningful feedback and quotes that we are not able to get ourselves. I have no hesitation in recommending Cathy’s services to others.
Cathy understands the Building, Construction and Design industry making the whole process smooth and effortless.
Cathy was a pleasure to work with on our latest case study. She understood what we were trying to achieve, arranged all the client interviews and most importantly, we love the end result!
Case studies
These are two examples of how I’ve helped brands who have employed me as their case study writer.
Boral are a large Australian company with various product lines. I wrote for the Roofing and Pavers division. They engaged me to write case studies highlighting luxury homes and other projects that had utilised their products.
I interviewed Boral representatives as well as builders, architects, home owners and town planners to produce compelling case studies.
These case studies feature on the Projects page of their website. I was also asked to write shorter versions that were used as advertorials in pull-out home magazines of weekend newspapers.
WMS (formerly Water Modelling Solutions) is a specialist water engineering team with offices in Brisbane, Melbourne and Sydney. They engage in both private and public sector work. Their public sector work is typically for regional and metropolitan councils, as well as water and catchment management authorities.
They approached me to write case studies highlighting their expertise in water engineering. I interviewed many employees and stakeholders to write compelling case studies showcasing difficult projects that they found innovative solutions to. In addition, I wrote case studies highlighting the skills and expertise of particular engineers and how they worked well with others in the field.
These case studies feature on their website and are often used on their LinkedIn profile demonstrating their knowledge and skill to prospective clients.
Visit my Portfolio to see examples of completed case studies.
Case Study Package
Up to 1200 words
Briefing calls included
Detailed description of project including challenges and features
Up to 2 interviews (plus client interview)
Main title
Subheading if needed
Bonus Features
FREE social media snippet to assist with sharing the case study on the platform of choice (LinkedIn, Facebook or Instagram)
2 FREE amends to ensure satisfaction with copy
Don’t forget to check out all the possible uses for a case study.
Extra interviews can be added to package – $250 each
If needing graphic design for case study, please enquire – POA
So, are you ready to take the next step?
Do you want to see your brand grow and shine?
Time to stop watching your competitors snare clients.
Step up and show people what makes you different.
Give people no other option but to choose you for their project.
Frequently asked questions
Can I add extra interviews to the Townhouse or Penthouse packages?
Yes, of course. We can discuss this when you are placing your order. Each extra interview is $280 + GST. This price is only for interviews ordered as part of a package.
Am I able to send you photos of the project?
I highly encourage this because a picture adds a lot of value. You can email these when you return your briefing form. These will be especially useful if you’re ordering the Penthouse Package.
How long will it take for you to write the case study?
Apart from Treehouse Package case studies, I find others take 4-6 weeks as often it takes time to line up interviews with different people. If you need it in a hurry, I would encourage you to consider a VIP Copywriting Package.
I'm not part of the building and construction industry, but think a case study would be great for my business. Do you write case studies outside this industry?
Yes, I do if it’s an industry I feel I’m suited to write about. If I can’t help you, I can always direct you to others who can. Please email me at contact@cathycamera.com.au with details to see if we’re a match.
I don't see what I'm after in your packages - what should I do?
Please get in touch via email at contact@cathycamera.com.au so I can provide a personalised quote.
Time for your business to shine
Imagine having a case study ready to go when a prospective client contacts you. Whether they walk into your showroom, or email you for a quote, that one case study could be the difference between you and your competitor.
Proof of your expertise and the professional way in which you do business. It could be the one thing that sways a client your way and convinces them to sign on with you.
And you can use it over and over again.
A small investment for a huge return.
Don’t be left behind. Take centre stage and help your brand shine.
Past clients
