10 ways to use a case study

Sep 16, 2022 | copywriting

10 Ways to Use a Case Study (and grow your business)

Case studies, when utilised correctly, can be a key tool in your marketing arsenal. In this post, I’ll outline 1o ways to use a case study to grow your brand and authority in the construction industry.

1. Publish on a Projects website page

Your website is the place potential clients will come to in order to learn more about your business. And they’ll be looking for proof of what you do, and how well you do it. Having a dedicated page to show off past projects is an efficient way of highlighting your best work. As case studies are written, you simply upload them to the page and you have an instant portfolio of your work highlights.

2. Print on a flyer or brochure

This is a great way to advertise your expertise. If you’re a builder or supplier with a showroom that the public and other business reps visit, it’s an easy way to hand them proof of what you do. Alternatively, if you have a traditional mailing list, you can post them out to show off your latest work.

3. Attach to a project quote

A clever way to get a potential client “over the line”. You’ve been in contact with this person or business and are now sending them a quote for their project. What better way to convince them than by sending an example of a similar project where you’ve smashed it out of the park.

4. Feature in a newsletter

People receiving your newsletter have already worked with you, or responded to something that you had to offer. They have an interest in what you do. You can use a case study and feature it wholly or in part in your newsletter. It’s a smart way to make warm leads even warmer.

5. Part of an email marketing campaign

Like the newsletter, using a case study in an email nurture sequence is a great way to turn warm leaders even warmer – maybe even sizzling hot. Because let’s face it, everyone loves a success story. 

6. Publish on social media platforms

This one’s a no-brainer. People follow you for a reason – they want to see what you’ve been up to. So make sure you share your case studies on whatever platform your ideal clients lurk. Case studies are social proof of how you can take a problem and solve it better than anyone else.

7. Create blogs from parts of the case study

Case studies are rich with information. Apart from the project at the centre of it all, they touch on relationships between the client and yourself, and between yourself and suppliers. They can also mention various products, or methods of doing something. Any of these things can be taken and turned into a blog post of their own, giving you further marketing content.

8. Utilise for in-house training

I love this one because I’m all for working as a team and sharing knowledge. You can use your case study to educate your staff either by emailing it to them or presenting it in a staff meeting. It’s a great way to discuss a challenge that arose and how it was solved.

9. Create advertorials

Advertorials are a cross between an ad and a newspaper story. They are paid advertisements that are less “salesy”, and appear to be journalistic content. You might find them in local newspapers (any that are still around) or pull-out magazines that come with weekend newspapers. They are usually shorter in length so you can take your case study and streamline it for publication.

10. Extract testimonials

The best part of interviewing people for your case study, is that they often hand you gold marketing nuggets in the form of testimonials. Especially when they’re interviewed by someone other than yourself! People feel free to speak their minds, and I’ve found they really do say the most wonderful things. You can take these quotes and add them anywhere on your website, or create graphics and feature them on social media.


As you can see, case studies are very versatile. They provide a myriad of ways to grow brand awareness and win more clients.

Want to find out how you can get a case study written for your construction business? Get in touch and I can explain my process for creating case studies.


Get your Instagram on

After Kate’s earlier mentioned money talk, the conference closed with the effervescent Jade Warner from Small Business Growth Club talking all things Instagram. Jade’s presentation was a great reminder that transformation and story telling is still a social media honeypot. People love to see how other people, products, places and just about anything have changed. I particularly loved Jade’s advice about the more Instagram surfaces (feeds, stories, reels, lives, DMs) we appear on, the further our reach.

Let’s get physical

Kate Toon provided a conference experience unlike many others. Coffee cart, morning and afternoon tea, lunch, after conference finger food and drinks, beanbags and massages. But even with all of that, she realised her speakers were giving us a lot of information and that our brains had a lot to process. So in the afternoon she surprised us a with a special guest – Lizzie Williamson from Two Minute Moves. Lizzie told us her story and demonstrated that even for those of us who hate exercise (not mentioning any names), two minutes of movement a day can be a game changer for our mental health. She had us up moving and dancing to Olivia Newton John’s Let’s Get Physical and it definitely helped our mindset. We were refreshed and able to concentrate for the last of the afternoon sessions.

Gifts and prizes

Attendees were also spoiled with a whole range of gifts donated by businesses in DMC. I was lucky enough to win two gorgeous prizes – a mini hamper from Bundles of Luxe thanks to Natasha Sutton from First Impressions Media, and a linen table runner and soap from Sue McGary of French Affair.

I also went home with gifts from Nick’s Digital and event sponsor True Green. And if that wasn’t enough, Kate also gave us Masterminders a box of Digital Marketing Collective goodies.

Award winners

It’s amazing to think that Kate Toon also organised awards around this conference. They’re a lot of work and many generous people gave up their time to read and judge entries. Thank you to head judge Erin Huckle and everyone else who participated.

I was a finalist in the Service Based Business of the Year Award (how cool is that?) but I couldn’t be disappointed in missing out when I saw the calibre of the other finalists. Well done to all finalists. A big congratulations to Beck Confrancesco from Marketing Goodness for being runner up and Nerissa Bentley from The Melbourne Health Writer for winning. Woo hoo! So well deserved. Both these women have always been extremely generous, sharing their knowledge and helping me be better in business. So I was thrilled to see both these first time award entrants get rewarded for their hard work and success.

Congratulations to all the finalists and winners in the E-commerce Business of the Year awards as well. Was thrilled to see Nikki Filia from BeBangles, whose beautiful bracelets I was wearing, awarded runner up. And congratulations to Sue McGary from French Affair for taking out the win. What gorgeous products.


Digital Marketing Collective

This blog post is merely a recap of two very value-packed days at the Digital Marketing Collective Conference 2023. The overwhelming feeling at the end was not only that we got so much useful and practical information to help our businesses grow, but that we had met so many amazing humans.

Kate Toon has an uncanny ability to gather together the best of people. The Digital Marketing Collective is made up of a diverse range of service based and e-commerce business owners. Imagine having a safe space to learn, grow, make mistakes and be supported. Come join us. Full disclosure – the link below is an affiliate link but I would never recommend a group that I wasn’t myself paying to be a part of.

Join Digital Marketing Collective

P.S. If you want to see more photos and videos from the Mastermind and Conference, head over to my Instagram highlights after you join DMC.

Welcome to The Copywriting Chonicles

I love the building industry as much as I love writing. You can learn more about me here.

If you have a question about anything building related that you would like me to blog about, please drop me a quick note.

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