Brand values are a set of guiding principles that shape every aspect of your business. They tell potential clients who you are and what you stand for. Brand values put more simply are what you want your business to be known for. When people think of your brand or talk about your brand to others, …
I wanted to write a post explaining why keywords are important (and what they actually are). And I wanted to do so for copywriting clients who feel a little lost when keywords are mentioned in website discussions. Copywriters and web designers who specialise in Search Engine Optimisation (SEO) often forget that keywords aren’t something that …
For many copywriters, the difference between copywriting and copyright, is something they are constantly having to explain. I must admit I often say “I’m a writer” rather than a “copywriter” to avoid the confusion, but this isn’t technically correct either. Writing or feature writing (which I also do) and copywriting are two distinct fields. Confused? …
A blog (aka content marketing) is a sure fire way to increase business and here’s how: Reach New Customers The best part of blogging is that it has the ability to reach hundreds and thousands of potential customers, as well as help you keep the customers you already have. When you write a post that …
How a Blog Can Make Your Business More Successful Read More »
I would venture to say that most business owners don’t know what a copywriter is, let alone that they need one. But as most discover, a copywriter is not only needed, but absolutely essential. A copywriter is a wordsmith – a professional writer who writes the words that help your business thrive. Whether you sell …
3 Reasons a Copywriter is Essential for your Business Read More »
Business owners, whether they are running a small plumbing business or a giant construction company, are generally busy. Social media posts are often quickly posted while on the run, and emails and advertisements are signed off on in between other important jobs – like selling products and providing services to clients. The odd spelling or …
4 Great Reasons to Hire a Copywriter for Proofreading Read More »
Welcome to my new freelance copywriting site. You can learn all about me, my past work and the copywriting services I offer by scrolling through the website. This is definitely a labour of love. I’ve blogged for many years, having first started with a personal family blog and then moving on to a food blog. …
