by Cathy Camera | Apr 10, 2023 | copywriting
Websites for construction companies need to utilise a variety of SEO (Search Engine Optimisation) elements if they’re to attract ideal clients. Having a non-optimised website is pointless unless you want it to serve as a mere online business card that you direct...
by Cathy Camera | Jan 29, 2023 | Building Industry, copywriting
How to write a customer success story for the construction industry You’ll often hear me say that case studies are one of the most under-utilised tools in the construction industry’s toolbox. When written well, they have the potential to win you new...
by Cathy Camera | Sep 16, 2022 | copywriting
10 Ways to Use a Case Study (and grow your business) Case studies, when utilised correctly, can be a key tool in your marketing arsenal. In this post, I’ll outline 1o ways to use a case study to grow your brand and authority in the construction industry. 1....
by Cathy Camera | Sep 2, 2022 | copywriting
What is niche copywriting and how can it benefit your business? Niche copywriting is when a writer specialises in writing for a specific industry, or specialises in a particular form of copy. For instance, I niche in construction copywriting which means I write for...
by Cathy Camera | Jun 30, 2020 | copywriting
I accept keywords from clientsquestion”I wanted to write a post explaining why keywords are important (and what they actually are). And I wanted to do so for copywriting clients who feel a little lost when keywords are mentioned in website discussions. ...
by Cathy Camera | Sep 11, 2019 | copywriting
For many copywriters, the difference between copywriting and copyright, is something they are constantly having to explain. I must admit I often say “I’m a writer” rather than a “copywriter” to avoid the confusion, but this isn’t technically correct either. Writing or...
