Websites for Construction Companies

Websites for Construction Companies

Websites for construction companies need to utilise a variety of SEO (Search Engine Optimisation) elements if they’re to attract ideal clients. Having a non-optimised website is pointless unless you want it to serve as a mere online business card that you direct...
10 ways to use a case study

10 ways to use a case study

10 Ways to Use a Case Study (and grow your business) Case studies, when utilised correctly, can be a key tool in your marketing arsenal. In this post, I’ll outline 1o ways to use a case study to grow your brand and authority in the construction industry. 1....
Niche Copywriting

Niche Copywriting

What is niche copywriting and how can it benefit your business? Niche copywriting is when a writer specialises in writing for a specific industry, or specialises in a particular form of copy. For instance, I niche in construction copywriting which means I write for...
What are keywords and why are they important?

What are keywords and why are they important?

I accept keywords from clientsquestion”I wanted to write a post explaining why keywords are important (and what they actually are). And I wanted to do so for copywriting clients who feel a little lost when keywords are mentioned in website discussions. ...
Copywriting vs Copyright

Copywriting vs Copyright

For many copywriters, the difference between copywriting and copyright, is something they are constantly having to explain. I must admit I often say “I’m a writer” rather than a “copywriter” to avoid the confusion, but this isn’t technically correct either. Writing or...