Copywriting

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Copywriting vs Copyright

For many copywriters, the difference between copywriting and copyright, is something they are constantly having to explain. I must admit I often say “I’m a writer” rather than a “copywriter” to avoid the confusion, but this isn’t technically correct either. Writing or feature writing (which I also do) and copywriting are two distinct fields.  Confused? …

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How a Blog Can Make Your Business More Successful

A blog (aka content marketing) is a sure fire way to increase business and here’s how: Reach New Customers The best part of blogging is that it has the ability to reach hundreds and thousands of potential customers, as well as help you keep the customers you already have. When you write a post that …

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3 Reasons a Copywriter is Essential for your Business

I would venture to say that most business owners don’t know what a copywriter is, let alone that they need one. But as most discover, a copywriter is not only needed, but absolutely essential. A copywriter is a wordsmith – a professional writer who writes the words that help your business thrive. Whether you sell …

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4 Great Reasons to Hire a Copywriter for Proofreading

Business owners, whether they are running a small plumbing business or a giant construction company, are generally busy. Social media posts are often quickly posted while on the run, and emails and advertisements are signed off on in between other important jobs – like selling products and providing services to clients. The odd spelling or …

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