Copywriting

wooden tiles spelling out keywords

What are Keywords and Why are they Important?

I wanted to write a post explaining why keywords are important (and what they actually are). And I wanted to do so for copywriting clients who feel a little lost when keywords are mentioned in website discussions.  Copywriters and web designers who specialise in Search Engine Optimisation (SEO) often forget that keywords aren’t something that …

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Copywriting vs Copyright

For many copywriters, the difference between copywriting and copyright, is something they are constantly having to explain. I must admit I often say “I’m a writer” rather than a “copywriter” to avoid the confusion, but this isn’t technically correct either. Writing or feature writing (which I also do) and copywriting are two distinct fields.  Confused? …

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3 Reasons a Copywriter is Essential for your Business

I would venture to say that most business owners don’t know what a copywriter is, let alone that they need one. But as most discover, a copywriter is not only needed, but absolutely essential. A copywriter is a wordsmith – a professional writer who writes the words that help your business thrive. Whether you sell …

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4 Great Reasons to Hire a Copywriter for Proofreading

Business owners, whether they are running a small plumbing business or a giant construction company, are generally busy. Social media posts are often quickly posted while on the run, and emails and advertisements are signed off on in between other important jobs – like selling products and providing services to clients. The odd spelling or …

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