by Cathy Camera | Sep 16, 2022 | copywriting
10 Ways to Use a Case Study (and grow your business) Case studies, when utilised correctly, can be a key tool in your marketing arsenal. In this post, I’ll outline 1o ways to use a case study to grow your brand and authority in the construction industry. 1....
by Cathy Camera | Sep 2, 2022 | copywriting
What is niche copywriting and how can it benefit your business? Niche copywriting is when a writer specialises in writing for a specific industry, or specialises in a particular form of copy. For instance, I niche in construction copywriting which means I write for...
by Cathy Camera | Apr 21, 2021 | Business
These brand photography tips come from my own experience as a small business owner. I finally took the plunge and did a brand shoot so I could get some head shots and other photos to use on social media, as well as video for my website. I don’t like many photos of...
by Cathy Camera | Feb 1, 2021 | Building Industry
I recently co-hosted a Clubhouse* room with building and design consultant Bronwyn Aldridge, on the topic of what people should consider when buying land. Our aim was to educate consumers because we both understand how overwhelming it can be when making such a large...
by Cathy Camera | Oct 6, 2020 | Misc
I was recently chatting with a new interior design client when a project of hers stirred up memories of my own DIY project with Chalk Paint. Despite loving all things building and construction – including all the finishes and home decor, I’m not that handy with tools...
