Could you do The Block? To renovate or not?

Sep 19, 2019 | Building Industry

Every year when a new series of The Block starts, my husband who is in the building trade, turns and says “We should go on The Block!”  My response is always a laugh and “no chance!”

While I love reality TV (my guilty pleasure), I would never be silly enough to put myself in the national spotlight at the whim of producers and editors. Kudos to those who do though. They either come up smelling like a newly renovated house, or are met with a barrage of online abuse, usually because of the way they have been portrayed.

But aside from that, the show does inspire many a home renovator to don tools and get to work. Is renovating for you? Here are the Pros and Cons of renovating to help you decide.



Who doesn’t love a good before and after photo? The satisfaction of taking something old and making it new, or renovating a space to change it, can’t be underestimated. You’ll definitely get a buzz out of the finished product, particularly if you’ve gotten your own hands dirty and done some of the work.

Increased Property Value

If you’ve crunched the numbers correctly, a renovation could mean your property is worth more on the market. If you’re planning to sell, this could result in a larger profit. Exactly what the Blockheads on the show are hoping!

Cheaper Than Buying New

Renovating an existing house could be a lot more economical than buying a new or existing house. If the reason you are considering a move is not enough room, or a need for a different type of space, renovating could be the answer you are looking for.

Emotional Attachment

Sometimes a family’s needs change but they don’t really want to move from the area they are in. Similarly, a house may be a bit weathered but its occupants love the layout of their home and the neighbourhood it’s in. A fresh coat of paint or new flooring could give the house a new lease of life.

Personal Touch

Renovating also gives you the opportunity to add your personal touch to a space. When you are buying an existing home, you get what you get. Renovation gives you the opportunity to really make a space your own.


Huge Costs

It’s very easy for a simple renovation to blow out in cost, especially if you are not familiar with the building game. Your budget could be blown apart, as the Blockheads on this year’s series of The Block at St Kilda are quickly finding out! Renovation involves labour costs as well as materials, not to mention decorating and furnishing expenses.

Possibility of Overcapitalising

Related to the previous con is the possibility of overcapitalisation. You may very well finish your renovation within budget but if you were planning to sell and have misread the market, or the market changes, you could be left with no added benefit or profit.

Finding Suitable Trades

If you aren’t planning on doing the renovation work yourself – and some Blockheads may caution against this – then you have to find reliable and cost efficient tradespeople. Not as easy as it sounds! It can be notoriously difficult to find trades to even come and give you a quote on a small job. Even if you get past this stage, you then have to hope they are appropriately qualified, do great work and actually show up to complete the job.


If undertaking the renovation work yourself, time can be an issue. Most of us have jobs and daily responsibilities to attend to. You need to ask yourself how long you have to complete the renovation. If time is of the essence because you want to sell, renovation may not be the answer.


Are you going to live in the property while the renovations are taking place, or do you need to find alternative accommodation? Both can have their drawbacks. Dust and tradespeople in your house at all hours can be frustrating, but so can paying rent while you wait for the job to be completed.

The current season of The Block is proving that renovation can be a thrilling, rewarding venture but the flipside is that it can also bring with it much stress and frustration.

Is renovation for you? Would you ever consider being a contestant on The Block?


Get your Instagram on

After Kate’s earlier mentioned money talk, the conference closed with the effervescent Jade Warner from Small Business Growth Club talking all things Instagram. Jade’s presentation was a great reminder that transformation and story telling is still a social media honeypot. People love to see how other people, products, places and just about anything have changed. I particularly loved Jade’s advice about the more Instagram surfaces (feeds, stories, reels, lives, DMs) we appear on, the further our reach.

Let’s get physical

Kate Toon provided a conference experience unlike many others. Coffee cart, morning and afternoon tea, lunch, after conference finger food and drinks, beanbags and massages. But even with all of that, she realised her speakers were giving us a lot of information and that our brains had a lot to process. So in the afternoon she surprised us a with a special guest – Lizzie Williamson from Two Minute Moves. Lizzie told us her story and demonstrated that even for those of us who hate exercise (not mentioning any names), two minutes of movement a day can be a game changer for our mental health. She had us up moving and dancing to Olivia Newton John’s Let’s Get Physical and it definitely helped our mindset. We were refreshed and able to concentrate for the last of the afternoon sessions.

Gifts and prizes

Attendees were also spoiled with a whole range of gifts donated by businesses in DMC. I was lucky enough to win two gorgeous prizes – a mini hamper from Bundles of Luxe thanks to Natasha Sutton from First Impressions Media, and a linen table runner and soap from Sue McGary of French Affair.

I also went home with gifts from Nick’s Digital and event sponsor True Green. And if that wasn’t enough, Kate also gave us Masterminders a box of Digital Marketing Collective goodies.

Award winners

It’s amazing to think that Kate Toon also organised awards around this conference. They’re a lot of work and many generous people gave up their time to read and judge entries. Thank you to head judge Erin Huckle and everyone else who participated.

I was a finalist in the Service Based Business of the Year Award (how cool is that?) but I couldn’t be disappointed in missing out when I saw the calibre of the other finalists. Well done to all finalists. A big congratulations to Beck Confrancesco from Marketing Goodness for being runner up and Nerissa Bentley from The Melbourne Health Writer for winning. Woo hoo! So well deserved. Both these women have always been extremely generous, sharing their knowledge and helping me be better in business. So I was thrilled to see both these first time award entrants get rewarded for their hard work and success.

Congratulations to all the finalists and winners in the E-commerce Business of the Year awards as well. Was thrilled to see Nikki Filia from BeBangles, whose beautiful bracelets I was wearing, awarded runner up. And congratulations to Sue McGary from French Affair for taking out the win. What gorgeous products.


Digital Marketing Collective

This blog post is merely a recap of two very value-packed days at the Digital Marketing Collective Conference 2023. The overwhelming feeling at the end was not only that we got so much useful and practical information to help our businesses grow, but that we had met so many amazing humans.

Kate Toon has an uncanny ability to gather together the best of people. The Digital Marketing Collective is made up of a diverse range of service based and e-commerce business owners. Imagine having a safe space to learn, grow, make mistakes and be supported. Come join us. Full disclosure – the link below is an affiliate link but I would never recommend a group that I wasn’t myself paying to be a part of.

Join Digital Marketing Collective

P.S. If you want to see more photos and videos from the Mastermind and Conference, head over to my Instagram highlights after you join DMC.

Welcome to The Copywriting Chonicles

I love the building industry as much as I love writing. You can learn more about me here.

If you have a question about anything building related that you would like me to blog about, please drop me a quick note.

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