Every construction business needs marketing content. But it’s often pushed to the bottom of the to-do list.

Who has time to sit and craft content when you have actual construction work to do?!

But there is a way to get it done. Specialised marketing content can help your business grow, and it can attract the type of work you really love. 

My VIP packages are designed to deliver you much needed marketing content without you giving up excessive amounts of time. 

The benefits of the VIP process

You get my undivided attention on your work

Multitasking is overrated. Human brains are actually wired to work better as monotaskers. Studies show that when our brain is constantly switching gears and bouncing from one task to another, we become less efficient and more prone to making mistakes. We also have more trouble distinguishing between relevant and irrelevant information details.*
*ATP Science

You receive specialised copy in a quicker time frame (without spending a lot of your time)

Time equals money and VIP Copywriting Packages save you a whole heap of time. Working on your task exclusively means I’m immersed in your business and its goals. This usually also means fewer amends. By both of us setting aside some dedicated time, we complete the project faster. No more going back and forth with endless calls and emails over weeks and months.

You know you need specialised construction marketing content but something’s standing in your way.

Don’t know where to start

Your web developer might be asking you for copy for your new website. Or a prospective client has asked you for your capability statement. You might be looking at your competitors and thinking you need to up your construction marketing game.

But where do you start?

Good news – you don’t need to know how to gather info and put it together. You just have to know your business and what sets you apart from others. I do the rest.

A VIP package takes the stress away. You only need to brief me and review the content once I’ve produced it. It’s the easiest way to get specialised construction marketing content for your business.

Haven’t got time

You haven’t even got time to think about what content you need, let alone sitting down to sort it all out.

Maybe you’ve scrolled social media and thought to yourself, ‘I really need to do more marketing for my brand’. Maybe you’re not attracting the sort of clients or work you want. Perhaps your tired of chasing leads. Or you’re competing for work with big companies, and know your messaging doesn’t stack up. It doesn’t really show what you can do and how well you can do it.

Then it’s time to invest in construction marketing. But this doesn’t mean you have to give up weeks and months of your time attending endless meetings. I do my best to make the process as streamlined as possible. All I need is some time from you at the start to brief me and then a little of your time to read over what I’ve produced. That’s it.

I know you have better things to do with your time. So let me do the heavy lifting for your content creation.

Tired of moving content creation to the bottom of your to-do list

One of the most common things I hear from clients is, “I’ve been meaning to do this for ages.”

I get it. Work and life get in the way. When you’re running a business, sitting down to create written content is the last thing that gets prioritised – even though you know you need it.

 The best part of VIP packages is receiving your content, written by me, a specialist who understands the construction industry, and marvelling at how quick and painless it was to finally cross it off your to-do list.

Don’t wait another minute. Get it done.

VIP Package Case Studies

These are examples of how a VIP Package has assisted clients.

I was contacted by the Executive Administrator of Milanovic Neale and Hammond & Neale to assist with new website copy. Both companies needed new websites that better reflected their services and expertise.

It was decided that the most economical choice would be a VIP Week. Keyword research for both companies was enlightening, and we were able to collaboratively make decisions about the structure and content of the sites based on that information.

By scheduling the briefing calls and feedback time into the Directors’ diaries, the Executive Administrator was able to tick off something that had been on their to-do lists for a very long time. The copy is now with web developers who are working on the design of the new websites. 

Administration Support Officer Korryn from V2R Projects got in touch because the company had a staging site for their new website and needed content for it. They also had a capability statement that they wanted updated to align with the website.

We booked in two VIP days and I provided content for the website plus a rewrite of the capability statement. I also did some keyword research to help optimise the website. 

V2R were able to go on with business and get specialised content written quickly without giving up a lot of their time.

I was contacted by one of the owners of M.M Constructions. The Block 2022 was about to finish screening and they had been one of the builders, so they wanted to capitalise on this with a fresh website and capability statement.

We booked in two VIP days and got the website written quickly, along with the capability statement. This allowed them to get the web copy to their designer so there weren’t any delays.

M.M Constructions now have professional brand messaging. They rank second on Google for the term “the block builders 2022” and third for “the block builders”. This means every year when The Block airs and people go searching for information, they have the potential to win new clients.

I was contacted by Asset Building Systems as they were looking to strengthen their SEO through content.

We booked in a VIP Hour to map out a blog strategy as I knew that without a strategy, blog content would be hit and miss. We were able to successfully map out target audiences and key questions asked by those audiences. I then went away and completed keyword research, as well as an audit of their current blog content. This allowed me to map out pillar and cluster blogs for their audiences which they then employed me to write.

The VIP Hour was instrumental in deciding the direction the content should take, and will prove invaluable in coming months.

Frequently asked questions

By purchasing a VIP Copywriting Package, you’re essentially buying my time, experience and brain power over an exclusive period of time.

When I’m in a “VIP head space” I’m not distracted by other clients or projects, which means I can produce specialised copy much faster.

From experience, I can also predict what will be achievable in the time frame so you’ll have an idea of what to expect by the end of the VIP period.

All prices are in Australian Dollars (AUD) and include GST. Payment can be made by Direct Deposit or Credit Card.

*The VIP Hour is different to a VIP Day or Week. It’s a brainstorming session where we collaborate together to get ideas flowing and solutions reached. You’ll be provided a recording after the session. No written summary, further research or copy is provided unless ordered and paid for separately. Oh, and there are no hard sells. You can take the knowledge gained from this session and implement your own ideas, or hire someone else to do it for you (other than me). If you’re not sure whether a VIP Hour is for you, please feel free to contact me or jump on a discovery call.

Are you ready to get your construction marketing off your to-do list?

Do you want to start winning the type of work you actually want and enjoy?

Are you ready to hand over the task of content creation to someone who understands the construction industry?

Is it time to invest in construction marketing that will benefit your business?

Get ready for content marketing that will elevate your brand

Imagine having content that you’re proud to share with prospective clients.

A website you can send people to because it reflects who you are and the type of services you currently offer.

Or a capability statement that can help you compete for and win work because it conveys your experience and expertise.

And imagine having strategic content like case studies and blogs that act as social proof, educate people, and build a relationship with prospective clients. Not to mention giving you content you can use on your social media platforms (and we can all do with more of that).

Don’t delay. Get started today and pass the stress of creating construction marketing content over to me.