Professional capability statements for the construction industry

Hi, I’m Cathy Camera and you’ve landed in the right place to have a professional capability statement written.

Whether it’s your first one, or you’re needing a refresh on your current one, my design team and I can take care of everything.

Are you part of the construction industry and looking for a professional capability statement?

A capability statement is a little like a resume, but for a business rather than an individual. It tells prospective clients all about you and what you can offer them.

The document helps clients decide whether you’re the right fit for their project.

As a construction copywriter, I can help you get a capability statement written quickly and efficiently.

I specialise in writing for the industry. And I’ve written capability statements for everyone from large organisations to builders starting out.

I can save you a whole heap of time.

And I can eliminate the stress of trying to put a capability statement together.

You want a professional looking document that sounds like you and sells what you’re offering.

I’ll ask all the necessary questions to produce a professional capability statement that helps you compete for work – and win projects.

Don’t delay

Invest in a capability statement today.

A capability statement is something you can send out with project quotes, or have published on your website. It will help you look professional and could be the difference between winning a job and missing out.

Get ahead of your competitors and have your capability statement ready to go whenever you need it.









A professional capability statement could take your business to a new level

Besides saving you time, a capability statement is a great way to put your best foot foward.

The market is competitive and there could be multiple companies vying for a job. 

The businesses with a professionally designed and written capability statement will be ahead of the pack.

Look professional


Establish trust

Win more projects

A capability statement in 3 simple steps


Get in touch and order a capability statement.


Fill out a briefing form and participate in a video briefing call to go through it. 


Receive copy of capability statement ready for you to utilise.

Don’t go crazy trying to write your own capability statement

Where do you even start?

It’s hard enough knowing what to include and what to leave out, let alone sitting down to put it all together.

I write capability statements all the time, so it’s a lot easier for me to write it and make it sound professional.

I simply ask you to be involved in the briefing process so I can gather all the necessary information. Then I can go away and write it.

Let someone else sing your praises

It can be really hard to write about yourself.

By handing it over to me, it makes the process easier.

I instinctively know what to highlight and what to leave out. 

I’m looking for the gems of information that will make your potential clients sit up and take notice.

Give potential clients a reason to choose you

A professionally written and designed capability statement makes clients sit up and take notice.

And often it can set you apart from other applicants for the work.

Being able to hand over a slick document that summarises who you are, what you do and why you do it better than others is impressive.

It shows potential clients even before they start working with you that you have high standards and are well-organised.

Your capability statement has the potential to be your secret superpower when going after projects.


  • Email/phone briefing time as required
  • Reading of brief and other information provided
  • Microsoft Teams meeting (video call)
  • General research as required
  • Collating of information provided
  • Drafting and writing of copy for capability statement
  • Design of capability statement (unless not needed)
  • Two free rounds of revision

Who should order a professional capability statement?

  • Builders wanting to demonstrate their skill and point of difference
  • Engineers wanting to demonstrate experience and expertise
  • Architects wanting to win client work
  • Any business wanting to showcase who they are and what they do
  • Those needing capability statements to add to a tender

*Capability statements can be beneficial to both established companies and businesses starting out.

 Why choose me as your capability statement writer?

I’ve written many capability statements for a range of businesses. Coupled with the fact I specialise in writing for the construction industry, you’re getting the best expert advice for the job.

You won’t believe how easy the whole process is and you’ll wonder why you didn’t get one written sooner.

This is what former clients have said about me:


I recently needed assistance to update our Capability Statement that urgently needed to be sent to a client. Cathy quickly replied to my email and understood not only what needed to be completed but also how imperative the timeframe was. We were able to not only update our Capability Statement, but also improve the overall quality of it, and present it to our client within schedule. Cathy was very easy to work with and the copy she produced reflected everything we needed to express in a very professional manner. We would recommend her to others in the construction industry and will definitely use her again in the future.

Rose Cirillo

FCD Excavations

Cathy replaced our corporate jargon with wording that represented who we are as a company. Cathy’s communication was dynamic and responsive throughout the process.

John-Ryan Davis

V2R Projects

Cathy helped us with a capability statement for John Claire. The finished document was terrific. It is a document we will be proud to share with project prospectives. Cathy and her design team really understood our needs and ideas. I would highly recommend Cathy for capability statements and other copywriting projects.

Laura Mudge

John Claire

I engaged Cathy to assist with our company’s Capability Statement. After our initial consultation, the process was rather easy as Cathy was fantastic, and her communication made the process enjoyable. Having outlined the main areas I wanted to highlight, Cathy put her twist on it and created a professional, well written document. Overall, we’re very happy with the finished product.

Kris Abraham

Fast Labour Hire

Copy and Design Capability Statement Packages

Should you have your own designer and only need the copy, please enquire for ‘copy only’ prices.

*The Treehouse Package is designed for new businesses under 3 years old. Age will be determined by date of ABN registration.

All prices are in Australian Dollars (AUD) and include GST. Payment can be made by Direct Deposit or Credit Card.


Meet The Construction Copywriter

Cathy Camera

Cathy specialises in writing content for the construction industry. She crafts SEO web copy, capability statements and case studies. She also enjoys producing thought leadership content like blogs and white papers.

Having grown up immersed in the industry she now writes for, Cathy has a deep understanding of both her clients and their target audience’s needs.

She has honed her research, communication and writing skills over many years, not only as a writer but as a junior lawyer and primary school teacher. Her brand values of Communication, Honesty, Empathy and Reliability guide all her work. When you collaborate with Cathy, you’re not just getting content. You’re getting a trusted partner who is committed to achieving the best results for you.

Frequently asked questions

I'm not sure how long I need the capability statement to be. Can you help?

If you look at the package inclusions, this will give you an idea of which to choose. Smaller businesses who are starting out are more suited to the Treehouse Package. Those that really want to impress go for the Penthouse Package. My graphic designer will ensure you have the correct number of pages for printing. 

Am I able to seee examples of previous capability statements?

Businesses often keep their capability statements private, however I have a couple of examples on my Portfolio page.

How long will it take for you to write the capability statement?

Timing really depends on how long the briefing process takes and my schedule at any given time. If you need it in a hurry, I would encourage you to consider the Penthouse VIP Package. Even with design included, we can usually get a fast turnaround in around a week provided briefing is done early.

I'm not part of the building and construction industry, but think a capability statement would be great for my business. Do you write capability statements outside this industry?

Yes, I do if it’s an industry I feel I’m suited to write about. If I can’t help you, I can always direct you to others who can. Please get in touch with details to see if we’re a match.


Time for your business to step up


Imagine having a capability statement ready to go when a prospective client contacts you. Or when you want to bid for work.

Look professional and be ready for all opportunities.

A professional capability statement will set you up for success.

Make a small investment and reap the rewards over and over again.

    So, are you ready for your professional business resume?

    Do you want to be a step ahead of your competitors?

    Are you ready to lead with confidence and present your business to the world?

    A capability statement will help you impress potential clients and win more projects.

    Past clients