4 Great reasons to hire a copywriter for proofreading

Sep 8, 2018 | Business

Business owners, whether they are running a small plumbing business or a giant construction company, are generally busy. Social media posts are often quickly posted while on the run, and emails and advertisements are signed off on in between other important jobs – like selling products and providing services to clients.

The odd spelling or grammar mistake is often forgiven by regular clients – they already trust you and understand that you’re busy. But what of the new potential client who comes along and sees that spelling or grammatical error?

Here are the reasons you need someone like a copywriter, with an in depth knowledge of English, to proofread important copy like landing pages on your website.

Clients will go elsewhere
You might be thinking I’m crazy at this stage. Why would someone care about a word that has been spelled incorrectly? As long as you can provide the product or service that they want, what’s the problem? Well, a study in the UK found that a single spelling mistake on a business website, could cut sales in half. In half. I don’t know many businesses that can afford to lose half their sales, so you can see why spelling is so important in business. As was pointed out by the study, 99% of communication for online businesses is done through the written word so it’s important to get spelling and grammar right. Credibility is immediately affected by errors on your website or business copy and consumers want to be able to trust you completely. If you can’t get something simple right, how can they trust you are delivering a great product?

Consumers are quick
The UK study also found that over half of consumers spend 15 seconds or less on a website – so first impressions count! We live in a fast paced society. Even a flyer will only be looked at for seconds. That’s all the time you have to grab someone’s attention. Bad design, slow loading web pages and spelling mistakes are all turn offs, and your consumer will have moved on before you even realise that they were there.

Spell check doesn’t always cut it
Thank goodness for spell check on computers and phones – it’s a life saver for many people. But for it to work, you have to have a rough idea of how to spell the word to begin with – and this isn’t always the case. Plus it doesn’t check grammar. Granted, you can run a grammar check via your PC but even that is not always on the money. I often override the “errors” it picks up because I understand for example, that in advertising copy, not all grammar rules have to be adhered to. I also know that new words are being added to the dictionary each year.

Fresh eyes
You can be the world’s best proof reader, best speller, a virtual grammar queen…and you will still miss errors. It’s simply because you have been staring at the copy for too long and it’s your own work – you know what should be on the page, so you read it as such. In a way, you could say your eyes lie to you. Even with this website, I thought I had checked everything but when I sent the copy to my husband, he picked up a small spelling error. Of course, I was mortified and quickly fixed it before the website was launched. Having a copywriter read over your writing can be the difference between business success and business failure.

I know I harp on about this but content is king and first impressions count. Give your business the best chance of success by showing that you are completely professional. If you would like some help with proof reading, just give me a buzz.

Dante-st-james-talking-social-media-content

Get your Instagram on

After Kate’s earlier mentioned money talk, the conference closed with the effervescent Jade Warner from Small Business Growth Club talking all things Instagram. Jade’s presentation was a great reminder that transformation and story telling is still a social media honeypot. People love to see how other people, products, places and just about anything have changed. I particularly loved Jade’s advice about the more Instagram surfaces (feeds, stories, reels, lives, DMs) we appear on, the further our reach.

Let’s get physical

Kate Toon provided a conference experience unlike many others. Coffee cart, morning and afternoon tea, lunch, after conference finger food and drinks, beanbags and massages. But even with all of that, she realised her speakers were giving us a lot of information and that our brains had a lot to process. So in the afternoon she surprised us a with a special guest – Lizzie Williamson from Two Minute Moves. Lizzie told us her story and demonstrated that even for those of us who hate exercise (not mentioning any names), two minutes of movement a day can be a game changer for our mental health. She had us up moving and dancing to Olivia Newton John’s Let’s Get Physical and it definitely helped our mindset. We were refreshed and able to concentrate for the last of the afternoon sessions.

Gifts and prizes

Attendees were also spoiled with a whole range of gifts donated by businesses in DMC. I was lucky enough to win two gorgeous prizes – a mini hamper from Bundles of Luxe thanks to Natasha Sutton from First Impressions Media, and a linen table runner and soap from Sue McGary of French Affair.

I also went home with gifts from Nick’s Digital and event sponsor True Green. And if that wasn’t enough, Kate also gave us Masterminders a box of Digital Marketing Collective goodies.

Award winners

It’s amazing to think that Kate Toon also organised awards around this conference. They’re a lot of work and many generous people gave up their time to read and judge entries. Thank you to head judge Erin Huckle and everyone else who participated.

I was a finalist in the Service Based Business of the Year Award (how cool is that?) but I couldn’t be disappointed in missing out when I saw the calibre of the other finalists. Well done to all finalists. A big congratulations to Beck Confrancesco from Marketing Goodness for being runner up and Nerissa Bentley from The Melbourne Health Writer for winning. Woo hoo! So well deserved. Both these women have always been extremely generous, sharing their knowledge and helping me be better in business. So I was thrilled to see both these first time award entrants get rewarded for their hard work and success.

Congratulations to all the finalists and winners in the E-commerce Business of the Year awards as well. Was thrilled to see Nikki Filia from BeBangles, whose beautiful bracelets I was wearing, awarded runner up. And congratulations to Sue McGary from French Affair for taking out the win. What gorgeous products.

cathy-camera-and-harry-styles-hang-out
cathy-camera-and-other-copywriters-at-dmc-conference

Digital Marketing Collective

This blog post is merely a recap of two very value-packed days at the Digital Marketing Collective Conference 2023. The overwhelming feeling at the end was not only that we got so much useful and practical information to help our businesses grow, but that we had met so many amazing humans.

Kate Toon has an uncanny ability to gather together the best of people. The Digital Marketing Collective is made up of a diverse range of service based and e-commerce business owners. Imagine having a safe space to learn, grow, make mistakes and be supported. Come join us. Full disclosure – the link below is an affiliate link but I would never recommend a group that I wasn’t myself paying to be a part of.

Join Digital Marketing Collective

P.S. If you want to see more photos and videos from the Mastermind and Conference, head over to my Instagram highlights after you join DMC.

Welcome to The Copywriting Chonicles

I love the building industry as much as I love writing. You can learn more about me here.

If you have a question about anything building related that you would like me to blog about, please drop me a quick note.

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