by Cathy Camera | Mar 6, 2025 | Construction, marketing
Google Business Profile (GBP) optimisation can help your construction company dominate local search results. This free tool, formerly known as Google My Business, allows builders, contractors, and other construction professionals to manage their online presence across...
by Cathy Camera | Dec 9, 2024 | copywriting, marketing
As goals and budgets are examined, the question arises about whether you should ditch your copywriter and use AI instead. Sounds tempting, right? I have seen a few businesses go down this path and when I look at some of their output, I kind of cringe. But to be fair I...
by Cathy Camera | Nov 14, 2024 | Construction
Australia’s housing crisis has reached critical levels. Since 2019, residential housing prices have risen by 38% while capital city rents have increased by 15%. Construction times have also blown out, with stand alone houses now taking 12.7 months to complete compared...
by Cathy Camera | Oct 21, 2024 | Misc
There are many beautiful places in South Australia and this was my attempt to visit as many as I could in a very short space of time. I started off by Googling luxury resorts in Australia as a birthday gift from my husband (lol – at least I was taking him with...
by Cathy Camera | Oct 8, 2024 | marketing
Marketing challenges in the construction industry are probably something you’re familiar with. I can almost guarantee that you will relate to one or more of the things in this list. And I say this because I deal with people in the industry every day through my...
