by Cathy Camera | Dec 11, 2023 | marketing
How to get clients in construction? You probably weren’t expecting this twist, but here it is – lessons from the icon that is Marilyn Monroe. For those that have been following me for a while, you’ll know I’m a fanatic of the actress. It...
by Cathy Camera | Oct 9, 2023 | Business
I didn’t think about turning my amazing experience at the Digital Marketing Collective Conference 2023 into a blog post. Yesterday morning after typing out a very long LinkedIn post about it (that exceeded the word limit on the platform) and then losing...
by Cathy Camera | Apr 10, 2023 | copywriting
Websites for construction companies need to utilise a variety of SEO (Search Engine Optimisation) elements if they’re to attract ideal clients. Having a non-optimised website is great if you merely want it to serve as an online business card that you direct...
by Cathy Camera | Feb 13, 2023 | Business
Bear with me here as I talk love languages at work. I haven’t gone crazy and I’m not about to unleash or encourage a nightmare for the HR department. The Five Love Languages was a concept developed by Gary Chapman in his 1992 book, “The Five Love...
by Cathy Camera | Jan 29, 2023 | Building Industry, copywriting
You’ll often hear me say that case studies are one of the most under-utilised tools in the construction industry’s toolbox. When written well, they have the potential to win you new clients by demonstrating why you’re a leading expert in your...
