by Cathy Camera | May 29, 2024 | Business, marketing
Case studies drive business growth in the construction industry by making you stand out from the crowd and demonstrating your expertise. Storytelling is the oldest marketing tactic in the book, and it’s still relevant today. A great story engages people...
by Cathy Camera | Dec 11, 2023 | marketing
How to get clients in construction? You probably weren’t expecting this twist, but here it is – lessons from the icon that is Marilyn Monroe. For those that have been following me for a while, you’ll know I’m a fanatic of the actress. It...
by Cathy Camera | Oct 9, 2023 | Business
I didn’t think about turning my amazing experience at the Digital Marketing Collective Conference 2023 into a blog post. Yesterday morning after typing out a very long LinkedIn post about it (that exceeded the word limit on the platform) and then losing...
by Cathy Camera | Apr 10, 2023 | copywriting
Websites for construction companies need to utilise a variety of SEO (Search Engine Optimisation) elements if they’re to attract ideal clients. Having a non-optimised website is great if you merely want it to serve as an online business card that you direct...
by Cathy Camera | Jan 29, 2023 | Building Industry, copywriting
You’ll often hear me say that case studies are one of the most under-utilised tools in the construction industry’s toolbox. When written well, they have the potential to win you new clients by demonstrating why you’re a leading expert in your...
