by Cathy Camera | May 29, 2024 | Business, marketing
Interviewing a client or someone else involved in your construction project is a powerful way to make your case study stand out. This is often how I obtain what I call “gold nuggets” – those testimonials and client quotes that nail exactly how good...
by Cathy Camera | May 29, 2024 | Business, marketing
Case studies drive business growth in the construction industry by making you stand out from the crowd and demonstrating your expertise. Storytelling is the oldest marketing tactic in the book, and it’s still relevant today. A great story engages people...
by Cathy Camera | Dec 11, 2023 | marketing
How to get clients in construction? You probably weren’t expecting this twist, but here it is – lessons from the icon that is Marilyn Monroe. For those that have been following me for a while, you’ll know I’m a fanatic of the actress. It...
by Cathy Camera | Oct 9, 2023 | Business
I didn’t think about turning my amazing experience at the Digital Marketing Collective Conference 2023 into a blog post. Yesterday morning after typing out a very long LinkedIn post about it (that exceeded the word limit on the platform) and then losing...
by Cathy Camera | Apr 10, 2023 | copywriting
Websites for construction companies need to utilise a variety of SEO (Search Engine Optimisation) elements if they’re to attract ideal clients. Having a non-optimised website is great if you merely want it to serve as an online business card that you direct...
