Becoming – Michelle Obama

Jan 22, 2020 | Book Review

I absolutely loved this well written biography by the United States’ former First Lady, Michelle Obama. It struck me that recent reads that I’ve loved (both this and Leigh Sales’ Any Ordinary Day) have been ones where hope is a central feature. I’m definitely a glass half full kind of girl.

Becoming is split into three main parts – Becoming Me, Becoming Us and Becoming More where Michelle Obama takes us on a journey from where she has been to where she is going. Even if you’re not very politically minded, or even if Barack Obama wasn’t your President of choice, the book provides a fascinating insight into life behind the White House walls and life within the bubble that is the US Presidency.

The role of democracy
The book also raised fascinating questions about modern governments and the role of democracy in modern society. In the United States it’s not compulsory to vote like it is here. This means half the battle is convincing people that their voice matters. I think many leaders have come to power in recent times (around the world) because of apathy amongst voters.

Reading about how the Obama team went about connecting with constituents gave me hope. They really were about listening and responding. I think many of their policies came about through interactions with the general public and specific groups like military families.

Eloquence and Empathy
The two E’s – Eloquence and Empathy are also very apparent in Michelle Obama’s autobiography. Being exposed to the current President’s Twitter musings and rants, it made a refreshing change to read thoughts and ideas that were well thought out, structured and delivered.

Some would say I’m a dreamer, but I also value empathy in leaders. A politician who can really listen and put themselves in the shoes of others, who can feel what others feel, is more likely to bring about change for the greater good.

President Obama crying real tears after the Sandy Hook massacre meant that he was more determined than ever to bring about gun reform in the United States. Unfortunately, he didn’t have the numbers to make that happen – not everyone could see past their own interests. But I liked seeing a leader that reflected what the vast majority were feeling – overwhelming sadness and shock that so many young lives had been taken.

The First Family
I didn’t think I would enjoy a book about politics,  particularly politics in another country so different from our own. But I had always admired Michelle Obama and had heard great things about her writing.

I’ve never read such a down to earth account about politics in the United States. Michelle Obama takes us on a journey explaining what it was like to have a husband run for President, how she found a meaningful role as First Lady and how she managed to raise a very young family in that volatile environment.

Admittedly, I fell in love with the Obama family after reading this book. And even though Michelle Obama has always ruled out making a run for the Presidency herself, I think she would have done an amazing job.

I hope there are some tell all books from the current administration staff one day. I think they’ll make for a fascinating, albeit very different, read.


Get your Instagram on

After Kate’s earlier mentioned money talk, the conference closed with the effervescent Jade Warner from Small Business Growth Club talking all things Instagram. Jade’s presentation was a great reminder that transformation and story telling is still a social media honeypot. People love to see how other people, products, places and just about anything have changed. I particularly loved Jade’s advice about the more Instagram surfaces (feeds, stories, reels, lives, DMs) we appear on, the further our reach.

Let’s get physical

Kate Toon provided a conference experience unlike many others. Coffee cart, morning and afternoon tea, lunch, after conference finger food and drinks, beanbags and massages. But even with all of that, she realised her speakers were giving us a lot of information and that our brains had a lot to process. So in the afternoon she surprised us a with a special guest – Lizzie Williamson from Two Minute Moves. Lizzie told us her story and demonstrated that even for those of us who hate exercise (not mentioning any names), two minutes of movement a day can be a game changer for our mental health. She had us up moving and dancing to Olivia Newton John’s Let’s Get Physical and it definitely helped our mindset. We were refreshed and able to concentrate for the last of the afternoon sessions.

Gifts and prizes

Attendees were also spoiled with a whole range of gifts donated by businesses in DMC. I was lucky enough to win two gorgeous prizes – a mini hamper from Bundles of Luxe thanks to Natasha Sutton from First Impressions Media, and a linen table runner and soap from Sue McGary of French Affair.

I also went home with gifts from Nick’s Digital and event sponsor True Green. And if that wasn’t enough, Kate also gave us Masterminders a box of Digital Marketing Collective goodies.

Award winners

It’s amazing to think that Kate Toon also organised awards around this conference. They’re a lot of work and many generous people gave up their time to read and judge entries. Thank you to head judge Erin Huckle and everyone else who participated.

I was a finalist in the Service Based Business of the Year Award (how cool is that?) but I couldn’t be disappointed in missing out when I saw the calibre of the other finalists. Well done to all finalists. A big congratulations to Beck Confrancesco from Marketing Goodness for being runner up and Nerissa Bentley from The Melbourne Health Writer for winning. Woo hoo! So well deserved. Both these women have always been extremely generous, sharing their knowledge and helping me be better in business. So I was thrilled to see both these first time award entrants get rewarded for their hard work and success.

Congratulations to all the finalists and winners in the E-commerce Business of the Year awards as well. Was thrilled to see Nikki Filia from BeBangles, whose beautiful bracelets I was wearing, awarded runner up. And congratulations to Sue McGary from French Affair for taking out the win. What gorgeous products.


Digital Marketing Collective

This blog post is merely a recap of two very value-packed days at the Digital Marketing Collective Conference 2023. The overwhelming feeling at the end was not only that we got so much useful and practical information to help our businesses grow, but that we had met so many amazing humans.

Kate Toon has an uncanny ability to gather together the best of people. The Digital Marketing Collective is made up of a diverse range of service based and e-commerce business owners. Imagine having a safe space to learn, grow, make mistakes and be supported. Come join us. Full disclosure – the link below is an affiliate link but I would never recommend a group that I wasn’t myself paying to be a part of.

Join Digital Marketing Collective

P.S. If you want to see more photos and videos from the Mastermind and Conference, head over to my Instagram highlights after you join DMC.

Welcome to The Copywriting Chonicles

I love the building industry as much as I love writing. You can learn more about me here.

If you have a question about anything building related that you would like me to blog about, please drop me a quick note.

Recent Posts

Digital Marketing Conference 2023

  I didn't think about turning my amazing experience at the Digital Marketing Collective Conference 2023 into a blog post. Yesterday morning after typing out a very long LinkedIn post about it (that exceeded the word limit on the platform) and then losing it...

Websites for Construction Companies

Websites for construction companies need to utilise a variety of SEO (Search Engine Optimisation) elements if they're to attract ideal clients. Having a non-optimised website is pointless unless you want it to serve as a mere online business card that you direct...

Love Languages at work and how to use them to help your business

Bear with me here as I talk love languages at work. I haven't gone crazy and I'm not about to unleash or encourage a nightmare for the HR department. The Five Love Languages was a concept developed by Gary Chapman in his 1992 book, "The Five Love Languages: How to...

Constructing a compelling case study

How to write a customer success story for the construction industry You'll often hear me say that case studies are one of the most under-utilised tools in the construction industry's toolbox. When written well, they have the potential to win you new clients by...

10 ways to use a case study

10 Ways to Use a Case Study (and grow your business) Case studies, when utilised correctly, can be a key tool in your marketing arsenal. In this post, I'll outline 1o ways to use a case study to grow your brand and authority in the construction industry. 1. Publish on...


Share This