by Cathy Camera | Sep 18, 2024 | Business, networking
Day 1 After attending The Content Byte Summit virtually last year, I knew I had to be there in person in 2024. And Rachel Smith and Lynne Testoni didn’t disappoint with their line-up. The Summit at the Maritime Museum in Sydney began with a Welcome to Country,...
by Cathy Camera | Jul 22, 2024 | Book Review, Business
Passive income – is there any such thing and is it possible? Well, there are plenty of people online telling us we can earn big money while we put our feet up by the pool in some exotic location. The vision sounds positively dreamy. But what these self-styled...
by Cathy Camera | May 29, 2024 | Business, marketing
The structure of a case study can definitely make or break it. While there’s no rigid template that you need to follow for a case study, it helps to follow the basics and have one that is well structured. An effective case study includes several key elements: a...
by Cathy Camera | May 29, 2024 | Business, marketing
Interviewing a client or someone else involved in your construction project is a powerful way to make your case study stand out. This is often how I obtain what I call “gold nuggets” – those testimonials and client quotes that nail exactly how good...
by Cathy Camera | May 29, 2024 | Business, marketing
Case studies drive business growth in the construction industry by making you stand out from the crowd and demonstrating your expertise. Storytelling is the oldest marketing tactic in the book, and it’s still relevant today. A great story engages people...
by Cathy Camera | Oct 9, 2023 | Business
I didn’t think about turning my amazing experience at the Digital Marketing Collective Conference 2023 into a blog post. Yesterday morning after typing out a very long LinkedIn post about it (that exceeded the word limit on the platform) and then losing...
