How a blog can make your business more successful

Sep 10, 2019 | Business, copywriting

A blog (aka content marketing) is a sure fire way to increase business and here’s how:

Reach New Customers

The best part of blogging is that it has the ability to reach hundreds and thousands of potential customers, as well as help you keep the customers you already have. When you write a post that answers someone’s question, provides them valuable or interesting information or wows them in some way, they are likely to share it on their social media. Every time a person shares you are receiving free advertising and reaching more people who could become customers.

Develop Your Brand and Personality

In today’s fast paced world of technology, a business’ brand is so much more than a name or a logo. There are literally thousands of business owners fighting to get a customer’s attention. The way to stand out from the crowd is to give yourself a personality. And the best way to do that is to speak directly to potential customers via a regular blog. Through comments and engagement, a relationship is able to be built. Customers get to see that there are real people behind the business they are buying from. It builds rapport and trust.

Higher Internet Search Engine Ranking

Blogging is one of the easiest and most affordable ways for a business to improve their search ranking. The complex algorithms that are used to decide who comes up in what order on a search are influenced by things like links to other parts of your site, fresh interesting content and keywords that people are punching into the search bar. Having a regular blog that’s well written is a great way to get noticed.

Gathering Feedback

Blogs often illicit a response from readers. The comments and reviews that people leave can assist a business in its growth, by providing insight into what customers are seeing and feeling. It’s an invaluable research tool. Obviously, it can also be a double edged sword with some keyboard warriors ready to argue about anything you write. The recommendation is never to engage in heated public discussion with these people. Remember that your responses are also being read by others – and this forms part of the personality of your business.

Blogging Stats

In January of this year, Jeremy Moser, Senior Content Marketer at Codeless, published a list of current blogging stats and I’ve selected some (see below) to illustrate the effectiveness of business blogging.

* Marketers who prioritise blogging efforts are 13x more likely to see positive ROI (Return on Investment).

* On average, companies with blogs produce 67% more leads per month than those without.

* 60% of consumers feel engaged/positive with a brand after reading custom content on their blog.

* 64% of B2B (Business to Business) marketers outsource blog copywriting.

* Over 50% of marketers that curate content say it has increased brand visibility, thought leadership, SEO and web traffic.

* Content marketing costs 62% less than traditional marketing endeavours yet generates 3x the amount of leads.

* 90% of consumers believe that companies producing custom content are interested in building long-term relationships with them.

The problem is that even when businesses know the above, finding the time or inclination to write a weekly or even a monthly blog can be near impossible. That’s where a copywriter comes in handy. Many businesses outsource the blog writing to a professional and as you can see from the above statistics, it’s one of the best investments a business owner can make.

If you feel like you’re ready to jump into the world of business blogging or you just want to ask some questions about it, feel free to contact me. There’s nothing I love better than championing businesses through my writing.


Get your Instagram on

After Kate’s earlier mentioned money talk, the conference closed with the effervescent Jade Warner from Small Business Growth Club talking all things Instagram. Jade’s presentation was a great reminder that transformation and story telling is still a social media honeypot. People love to see how other people, products, places and just about anything have changed. I particularly loved Jade’s advice about the more Instagram surfaces (feeds, stories, reels, lives, DMs) we appear on, the further our reach.

Let’s get physical

Kate Toon provided a conference experience unlike many others. Coffee cart, morning and afternoon tea, lunch, after conference finger food and drinks, beanbags and massages. But even with all of that, she realised her speakers were giving us a lot of information and that our brains had a lot to process. So in the afternoon she surprised us a with a special guest – Lizzie Williamson from Two Minute Moves. Lizzie told us her story and demonstrated that even for those of us who hate exercise (not mentioning any names), two minutes of movement a day can be a game changer for our mental health. She had us up moving and dancing to Olivia Newton John’s Let’s Get Physical and it definitely helped our mindset. We were refreshed and able to concentrate for the last of the afternoon sessions.

Gifts and prizes

Attendees were also spoiled with a whole range of gifts donated by businesses in DMC. I was lucky enough to win two gorgeous prizes – a mini hamper from Bundles of Luxe thanks to Natasha Sutton from First Impressions Media, and a linen table runner and soap from Sue McGary of French Affair.

I also went home with gifts from Nick’s Digital and event sponsor True Green. And if that wasn’t enough, Kate also gave us Masterminders a box of Digital Marketing Collective goodies.

Award winners

It’s amazing to think that Kate Toon also organised awards around this conference. They’re a lot of work and many generous people gave up their time to read and judge entries. Thank you to head judge Erin Huckle and everyone else who participated.

I was a finalist in the Service Based Business of the Year Award (how cool is that?) but I couldn’t be disappointed in missing out when I saw the calibre of the other finalists. Well done to all finalists. A big congratulations to Beck Confrancesco from Marketing Goodness for being runner up and Nerissa Bentley from The Melbourne Health Writer for winning. Woo hoo! So well deserved. Both these women have always been extremely generous, sharing their knowledge and helping me be better in business. So I was thrilled to see both these first time award entrants get rewarded for their hard work and success.

Congratulations to all the finalists and winners in the E-commerce Business of the Year awards as well. Was thrilled to see Nikki Filia from BeBangles, whose beautiful bracelets I was wearing, awarded runner up. And congratulations to Sue McGary from French Affair for taking out the win. What gorgeous products.


Digital Marketing Collective

This blog post is merely a recap of two very value-packed days at the Digital Marketing Collective Conference 2023. The overwhelming feeling at the end was not only that we got so much useful and practical information to help our businesses grow, but that we had met so many amazing humans.

Kate Toon has an uncanny ability to gather together the best of people. The Digital Marketing Collective is made up of a diverse range of service based and e-commerce business owners. Imagine having a safe space to learn, grow, make mistakes and be supported. Come join us. Full disclosure – the link below is an affiliate link but I would never recommend a group that I wasn’t myself paying to be a part of.

Join Digital Marketing Collective

P.S. If you want to see more photos and videos from the Mastermind and Conference, head over to my Instagram highlights after you join DMC.

Welcome to The Copywriting Chonicles

I love the building industry as much as I love writing. You can learn more about me here.

If you have a question about anything building related that you would like me to blog about, please drop me a quick note.

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