Me – Elton John

May 1, 2020 | Book Review

Elton John could not have picked a better title for his book – Me is simply him, laid bare from start to finish. It is the story of the rise and roller coaster life of Reginald Dwight, the world famous and accomplished singer and musician we’ve all come to know as Elton John. But it’s more than that. It’s a warts and all introspective look at his talent as well as his many flaws. This isn’t a sanitised version of his life and it certainly keeps you turning the page.

Behind the Scenes
If you’re a fan of Elton, or at the very least appreciate what he has achieved in the music world, Me gives a great insight into how that whole world functions. From playing gigs as an unknown in questionable pubs to writing music and reaching the dizzying heights of fame, playing in huge, packed out stadiums.

One of my favourite parts of the biography is the story of how Elton came to work with Bernie Taupin. I’ve always thought they were an incredible collaborative duo. It is clear that Elton has a deep respect for Bernie and even though they are just friends, their relationship is as close as any two blood brothers could have. I’m fascinated by “sliding door” moments and their meeting was exactly that…an envelope handed to Elton with some lyrics as “an afterthought, or a consolation prize” after being rejected by a record company. That moment may possibly have changed the course of Elton John’s life. Bernie’s lyrics and Elton’s music were a match made in heaven – and each hit song seems to have been effortless.

Early Life
The biography also gives us an insight into Elton’s very complex relationship with his parents. But it’s not done in a “woe is me” kind of way. It’s honest and raw and quite perceptive. Elton writes of his parents, “They were both stubborn and short-tempered, two delightful characteristics that it’s been my huge good fortune to inherit.” The book is littered with examples of Elton’s stubborn nature and temper. He doesn’t try and make excuses for his poor behaviour but owns it and often expresses regret for it.

Fans of Elton also know him as being quite flamboyant. A trait he obviously did not get from his parents. He details many instances of mind-blowing credit card blow outs. One such purchase saw him take possession of an old Melbourne tram which then had to be shipped from Australia to Britain. Yet, with great insight again, he recognises that all his material possessions don’t deliver happiness.  “I don’t need a psychiatrist to tell me that material possessions aren’t a replacement for love or personal happiness. I’ve spent enough miserable, lonely nights in houses filled with beautiful things to have worked that out for myself a long time ago.”

Addictions
Like every other part of his story, Elton is quite honest about his addictions – a severe cocaine addiction that almost killed him, an alcohol addiction that destroyed relationships and a food addiction that led to bulimia. He owns all these issues in his life and is very honest about the moment (an intervention of sorts) that finally made him seek help. Granted he says he then became addicted to going to meetings about addiction. But like everything else in his life, Elton didn’t do anything by halves. Once he decided to get help, he got help. And then used his knowledge to help others. It’s quite a sobering read to be privy to his thought processes through these periods of addiction.

Gossip
I hope I haven’t given the impression that Me is all doom and gloom with heavy subject matter. Elton deals with the light and dark in equal bouts of self-deprecating humour and reflection. If he thinks he was an arsehole, he says it. If he thinks the other person was the arsehole, he will tell you that as well.

I love that the book is littered with anecdotes about some of the biggest celebrities – (in no particular order) John Lennon, Freddy Mercury, Bob Dylan, Elvis Presley, Rod Stewart, the Beach Boys, George Michael, Gianni Versace, Eminem, Lady Gaga and half of the British royal family to name but a few. These encounters are funny, loving, tragic and insightful. They are the sort of anecdotes that a person wants to hear when reading a celebrity’s biography. It means you get more than just Elton John – you get all the no holds barred gossip about others as well.

Happiness
By biography’s end you get the sense that Elton still has plenty left in the tank. It isn’t the end of the story. But there is a sense of contentment. A sense of a life well lived, even after wrong turns and disasters. One gets the sense that Elton has finally found happiness – a loving marriage and a new role as a doting and loving dad. Who knows what the future will hold for this kid who started life in the north-west London suburb of Pinner and rose to such lofty heights in the entertainment world? One thing is certain – he has stamped his presence in the world and his journey has been a roller-coaster ride. One that you will be so glad he shared.

Dante-st-james-talking-social-media-content

Get your Instagram on

After Kate’s earlier mentioned money talk, the conference closed with the effervescent Jade Warner from Small Business Growth Club talking all things Instagram. Jade’s presentation was a great reminder that transformation and story telling is still a social media honeypot. People love to see how other people, products, places and just about anything have changed. I particularly loved Jade’s advice about the more Instagram surfaces (feeds, stories, reels, lives, DMs) we appear on, the further our reach.

Let’s get physical

Kate Toon provided a conference experience unlike many others. Coffee cart, morning and afternoon tea, lunch, after conference finger food and drinks, beanbags and massages. But even with all of that, she realised her speakers were giving us a lot of information and that our brains had a lot to process. So in the afternoon she surprised us a with a special guest – Lizzie Williamson from Two Minute Moves. Lizzie told us her story and demonstrated that even for those of us who hate exercise (not mentioning any names), two minutes of movement a day can be a game changer for our mental health. She had us up moving and dancing to Olivia Newton John’s Let’s Get Physical and it definitely helped our mindset. We were refreshed and able to concentrate for the last of the afternoon sessions.

Gifts and prizes

Attendees were also spoiled with a whole range of gifts donated by businesses in DMC. I was lucky enough to win two gorgeous prizes – a mini hamper from Bundles of Luxe thanks to Natasha Sutton from First Impressions Media, and a linen table runner and soap from Sue McGary of French Affair.

I also went home with gifts from Nick’s Digital and event sponsor True Green. And if that wasn’t enough, Kate also gave us Masterminders a box of Digital Marketing Collective goodies.

Award winners

It’s amazing to think that Kate Toon also organised awards around this conference. They’re a lot of work and many generous people gave up their time to read and judge entries. Thank you to head judge Erin Huckle and everyone else who participated.

I was a finalist in the Service Based Business of the Year Award (how cool is that?) but I couldn’t be disappointed in missing out when I saw the calibre of the other finalists. Well done to all finalists. A big congratulations to Beck Confrancesco from Marketing Goodness for being runner up and Nerissa Bentley from The Melbourne Health Writer for winning. Woo hoo! So well deserved. Both these women have always been extremely generous, sharing their knowledge and helping me be better in business. So I was thrilled to see both these first time award entrants get rewarded for their hard work and success.

Congratulations to all the finalists and winners in the E-commerce Business of the Year awards as well. Was thrilled to see Nikki Filia from BeBangles, whose beautiful bracelets I was wearing, awarded runner up. And congratulations to Sue McGary from French Affair for taking out the win. What gorgeous products.

cathy-camera-and-harry-styles-hang-out
cathy-camera-and-other-copywriters-at-dmc-conference

Digital Marketing Collective

This blog post is merely a recap of two very value-packed days at the Digital Marketing Collective Conference 2023. The overwhelming feeling at the end was not only that we got so much useful and practical information to help our businesses grow, but that we had met so many amazing humans.

Kate Toon has an uncanny ability to gather together the best of people. The Digital Marketing Collective is made up of a diverse range of service based and e-commerce business owners. Imagine having a safe space to learn, grow, make mistakes and be supported. Come join us. Full disclosure – the link below is an affiliate link but I would never recommend a group that I wasn’t myself paying to be a part of.

Join Digital Marketing Collective

P.S. If you want to see more photos and videos from the Mastermind and Conference, head over to my Instagram highlights after you join DMC.

Welcome to The Copywriting Chonicles

I love the building industry as much as I love writing. You can learn more about me here.

If you have a question about anything building related that you would like me to blog about, please drop me a quick note.

Recent Posts

Digital Marketing Conference 2023

  I didn't think about turning my amazing experience at the Digital Marketing Collective Conference 2023 into a blog post. Yesterday morning after typing out a very long LinkedIn post about it (that exceeded the word limit on the platform) and then losing it...

Websites for Construction Companies

Websites for construction companies need to utilise a variety of SEO (Search Engine Optimisation) elements if they're to attract ideal clients. Having a non-optimised website is pointless unless you want it to serve as a mere online business card that you direct...

Love Languages at work and how to use them to help your business

Bear with me here as I talk love languages at work. I haven't gone crazy and I'm not about to unleash or encourage a nightmare for the HR department. The Five Love Languages was a concept developed by Gary Chapman in his 1992 book, "The Five Love Languages: How to...

Constructing a compelling case study

How to write a customer success story for the construction industry You'll often hear me say that case studies are one of the most under-utilised tools in the construction industry's toolbox. When written well, they have the potential to win you new clients by...

10 ways to use a case study

10 Ways to Use a Case Study (and grow your business) Case studies, when utilised correctly, can be a key tool in your marketing arsenal. In this post, I'll outline 1o ways to use a case study to grow your brand and authority in the construction industry. 1. Publish on...

Categories

Share This