The thin line between good and evil

Sep 10, 2019 | Book Review

As a copywriter, I’m always reading in order to learn and improve. I strongly believe that every writer has to be a reader. They go hand in hand. In the midst of “work reading”, I also try to find time just to read for pleasure. Hence, some of the reviews/opinions you will find here about books (this being the first).

At times, it is easy to classify someone as inherently good or evil. I can think of a few twisted serial killers off the top of my head that don’t seem to have any redeeming qualities. Likewise, I’m sure we can all think of people we love that we hold up on a pedestal of virtue.

However, the truth is that most human beings are complex creatures and not many would be all light or all dark.

Both of these New York Times bestseller list books – M.L. Stedman’s The Light Between Oceans and Anthony Doerr’s All the Light We Cannot See are brilliant books that explore this concept. Set in completely different parts of the world with the former on an island off the West Australian coast and the latter in war torn Germany and France, they nonetheless delve into the human psyche and examine how good people can do terrible things and vice versa.

Stunning in their visual imagery and rich in their descriptive language, it is the frailty of the human heart that lingers long after the last words have been read (and the last tears cried).

I especially reflected on Doerr’s story in light of the current political climate around the world. It is easy to point the finger at the past and be incredulous about how people remained silent as Hitler carried out some of the worst atrocities in history. However, Doerr illustrates that this line between ‘good’ and ‘evil’ isn’t very clear cut, least of all when you are standing at its front. Nothing is black and white.

Both novels also demonstrate how one person’s decision can have consequences that they never imagined. Like light splintering into millions of tiny fragments, a decision can ripple outwards and touch people in a positive or negative light. And despite our original intentions, sometimes we must live with the consequences of those decisions.

Both these novels are complex and have many layers to them. They would make great study or book club subjects because there would be so much to discuss! Highly enjoyable and recommended reads, but I do warn, there will be tears.

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Get your Instagram on

After Kate’s earlier mentioned money talk, the conference closed with the effervescent Jade Warner from Small Business Growth Club talking all things Instagram. Jade’s presentation was a great reminder that transformation and story telling is still a social media honeypot. People love to see how other people, products, places and just about anything have changed. I particularly loved Jade’s advice about the more Instagram surfaces (feeds, stories, reels, lives, DMs) we appear on, the further our reach.

Let’s get physical

Kate Toon provided a conference experience unlike many others. Coffee cart, morning and afternoon tea, lunch, after conference finger food and drinks, beanbags and massages. But even with all of that, she realised her speakers were giving us a lot of information and that our brains had a lot to process. So in the afternoon she surprised us a with a special guest – Lizzie Williamson from Two Minute Moves. Lizzie told us her story and demonstrated that even for those of us who hate exercise (not mentioning any names), two minutes of movement a day can be a game changer for our mental health. She had us up moving and dancing to Olivia Newton John’s Let’s Get Physical and it definitely helped our mindset. We were refreshed and able to concentrate for the last of the afternoon sessions.

Gifts and prizes

Attendees were also spoiled with a whole range of gifts donated by businesses in DMC. I was lucky enough to win two gorgeous prizes – a mini hamper from Bundles of Luxe thanks to Natasha Sutton from First Impressions Media, and a linen table runner and soap from Sue McGary of French Affair.

I also went home with gifts from Nick’s Digital and event sponsor True Green. And if that wasn’t enough, Kate also gave us Masterminders a box of Digital Marketing Collective goodies.

Award winners

It’s amazing to think that Kate Toon also organised awards around this conference. They’re a lot of work and many generous people gave up their time to read and judge entries. Thank you to head judge Erin Huckle and everyone else who participated.

I was a finalist in the Service Based Business of the Year Award (how cool is that?) but I couldn’t be disappointed in missing out when I saw the calibre of the other finalists. Well done to all finalists. A big congratulations to Beck Confrancesco from Marketing Goodness for being runner up and Nerissa Bentley from The Melbourne Health Writer for winning. Woo hoo! So well deserved. Both these women have always been extremely generous, sharing their knowledge and helping me be better in business. So I was thrilled to see both these first time award entrants get rewarded for their hard work and success.

Congratulations to all the finalists and winners in the E-commerce Business of the Year awards as well. Was thrilled to see Nikki Filia from BeBangles, whose beautiful bracelets I was wearing, awarded runner up. And congratulations to Sue McGary from French Affair for taking out the win. What gorgeous products.

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Digital Marketing Collective

This blog post is merely a recap of two very value-packed days at the Digital Marketing Collective Conference 2023. The overwhelming feeling at the end was not only that we got so much useful and practical information to help our businesses grow, but that we had met so many amazing humans.

Kate Toon has an uncanny ability to gather together the best of people. The Digital Marketing Collective is made up of a diverse range of service based and e-commerce business owners. Imagine having a safe space to learn, grow, make mistakes and be supported. Come join us. Full disclosure – the link below is an affiliate link but I would never recommend a group that I wasn’t myself paying to be a part of.

Join Digital Marketing Collective

P.S. If you want to see more photos and videos from the Mastermind and Conference, head over to my Instagram highlights after you join DMC.

Welcome to The Copywriting Chonicles

I love the building industry as much as I love writing. You can learn more about me here.

If you have a question about anything building related that you would like me to blog about, please drop me a quick note.

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