3 Reasons a copywriter is essential for your business

Sep 15, 2018 | Business, copywriting

I would venture to say that most business owners don’t know what a copywriter is, let alone that they need one. But as most discover, a copywriter is not only needed, but absolutely essential.

A copywriter is a wordsmith – a professional writer who writes the words that help your business thrive. Whether you sell products or a service, words are needed to get the message across to customers and clients. And those words can’t just be written by anybody. Whether it’s words on a brochure, on a website, in a newsletter or in a case study (to name but a few written products), they need to be clear, concise and most of all, they need to get the message across and sell your business and your image!

So, here are the top 3 reasons your business needs a copywriter:

You don’t have time: Whether you’re a large, medium or small business owner, running your actual business takes time. There are always a thousand and one tasks to attend to or to oversee; there are people to meet and clients to chase. Put quite simply, you don’t have the time to be sitting there crafting great pieces of copy. Time is money and you need to keep hustling. A professional copywriter can free up your time to do the important stuff.

You’re too close to your business: Granted, you know your business inside out. You know how many hours you slave behind the scenes and you know what makes it tick. But you know those things because you are the leader, and the central person everyone rotates around. It’s hard when you are in the middle of it all, to see things from the outside – from a potential customer’s viewpoint. A copywriter can do that. They can be your voice from within but also your eyes and ears from outside – without all the emotion that goes with it. Basically, they can be objective.

Not everyone can write well: Most of us sat through English classes in school, and most of us can write. But we can’t all write well. Writing is a craft. If we could all write well, we would all be bestselling authors. Why would you put your business message in the hands of someone who isn’t an expert? Most people pay for a graphic designer to create a logo, a web designer to create a stunning looking website, a professional to put signage up at their store or on their business vehicles – yet none of these things are worth it without the right words! Badly written copy, whether on a website or in an email can be the fastest way to turn off a potential customer – and drive them to your opposition.

Business is a hard slog. Unless you’re a business owner, you don’t really know what goes on behind store fronts and websites. You don’t understand the burden of rent, of finding and keeping staff, of taking care of all the legal and financial requirements – or of the time it takes to make an idea work. Make your job infinitely easier. Hire a copywriter and give your business the best chance at success.


Get your Instagram on

After Kate’s earlier mentioned money talk, the conference closed with the effervescent Jade Warner from Small Business Growth Club talking all things Instagram. Jade’s presentation was a great reminder that transformation and story telling is still a social media honeypot. People love to see how other people, products, places and just about anything have changed. I particularly loved Jade’s advice about the more Instagram surfaces (feeds, stories, reels, lives, DMs) we appear on, the further our reach.

Let’s get physical

Kate Toon provided a conference experience unlike many others. Coffee cart, morning and afternoon tea, lunch, after conference finger food and drinks, beanbags and massages. But even with all of that, she realised her speakers were giving us a lot of information and that our brains had a lot to process. So in the afternoon she surprised us a with a special guest – Lizzie Williamson from Two Minute Moves. Lizzie told us her story and demonstrated that even for those of us who hate exercise (not mentioning any names), two minutes of movement a day can be a game changer for our mental health. She had us up moving and dancing to Olivia Newton John’s Let’s Get Physical and it definitely helped our mindset. We were refreshed and able to concentrate for the last of the afternoon sessions.

Gifts and prizes

Attendees were also spoiled with a whole range of gifts donated by businesses in DMC. I was lucky enough to win two gorgeous prizes – a mini hamper from Bundles of Luxe thanks to Natasha Sutton from First Impressions Media, and a linen table runner and soap from Sue McGary of French Affair.

I also went home with gifts from Nick’s Digital and event sponsor True Green. And if that wasn’t enough, Kate also gave us Masterminders a box of Digital Marketing Collective goodies.

Award winners

It’s amazing to think that Kate Toon also organised awards around this conference. They’re a lot of work and many generous people gave up their time to read and judge entries. Thank you to head judge Erin Huckle and everyone else who participated.

I was a finalist in the Service Based Business of the Year Award (how cool is that?) but I couldn’t be disappointed in missing out when I saw the calibre of the other finalists. Well done to all finalists. A big congratulations to Beck Confrancesco from Marketing Goodness for being runner up and Nerissa Bentley from The Melbourne Health Writer for winning. Woo hoo! So well deserved. Both these women have always been extremely generous, sharing their knowledge and helping me be better in business. So I was thrilled to see both these first time award entrants get rewarded for their hard work and success.

Congratulations to all the finalists and winners in the E-commerce Business of the Year awards as well. Was thrilled to see Nikki Filia from BeBangles, whose beautiful bracelets I was wearing, awarded runner up. And congratulations to Sue McGary from French Affair for taking out the win. What gorgeous products.


Digital Marketing Collective

This blog post is merely a recap of two very value-packed days at the Digital Marketing Collective Conference 2023. The overwhelming feeling at the end was not only that we got so much useful and practical information to help our businesses grow, but that we had met so many amazing humans.

Kate Toon has an uncanny ability to gather together the best of people. The Digital Marketing Collective is made up of a diverse range of service based and e-commerce business owners. Imagine having a safe space to learn, grow, make mistakes and be supported. Come join us. Full disclosure – the link below is an affiliate link but I would never recommend a group that I wasn’t myself paying to be a part of.

Join Digital Marketing Collective

P.S. If you want to see more photos and videos from the Mastermind and Conference, head over to my Instagram highlights after you join DMC.

Welcome to The Copywriting Chonicles

I love the building industry as much as I love writing. You can learn more about me here.

If you have a question about anything building related that you would like me to blog about, please drop me a quick note.

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