by Cathy Camera | May 29, 2024 | Business, marketing
The structure of a case study can definitely make or break it. While there’s no rigid template that you need to follow for a case study, it helps to follow the basics and have one that is well structured. An effective case study includes several key elements: a...
by Cathy Camera | May 29, 2024 | Business, marketing
Interviewing a client or someone else involved in your construction project is a powerful way to make your case study stand out. This is often how I obtain what I call “gold nuggets” – those testimonials and client quotes that nail exactly how good...
by Cathy Camera | May 29, 2024 | Business, marketing
Case studies drive business growth in the construction industry by making you stand out from the crowd and demonstrating your expertise. Storytelling is the oldest marketing tactic in the book, and it’s still relevant today. A great story engages people...
by Cathy Camera | Jan 29, 2023 | Building Industry, copywriting
You’ll often hear me say that case studies are one of the most under-utilised tools in the construction industry’s toolbox. When written well, they have the potential to win you new clients by demonstrating why you’re a leading expert in your...
by Cathy Camera | Sep 16, 2022 | copywriting
Case studies, when utilised correctly, can be a key tool in your marketing arsenal. To truly maximise the value of your efforts in writing a case study or having one written for you, it’s essential to share and repurpose your content. Do not publish it on a blog...
