by Cathy Camera | Aug 10, 2020 | Misc
I have this belief that everyone should give back to the community of which they are a part. And I hold this especially true for businesses. Not every business is going to be able to give thousands of dollars to causes they care about. I admire those that do but there...
by Cathy Camera | Jul 24, 2020 | Business
Brand values are a set of guiding principles that shape every aspect of your business. They tell potential clients who you are and what you stand for. Brand values put more simply are what you want your business to be known for. When people think of your brand or talk...
by Cathy Camera | Jun 30, 2020 | copywriting
I wanted to write a post explaining why keywords are important (and what they actually are). And I wanted to do so for copywriting clients who feel a little lost when keywords are mentioned in website discussions. Copywriters and web designers who specialise in...
by Cathy Camera | Jun 10, 2020 | Business
Traditionally, tradies found work through word of mouth and print advertising. But times have changed. These days, even when a potential client hears about your business, they tend to search for you on social media to judge your professionalism and quality of work....
by Cathy Camera | May 1, 2020 | Book Review
Elton John could not have picked a better title for his book – Me is simply him, laid bare from start to finish. It is the story of the rise and roller coaster life of Reginald Dwight, the world famous and accomplished singer and musician we’ve all come to know as...
