by Cathy Camera | Jul 24, 2020 | Business
Brand values are a set of guiding principles that shape every aspect of your business. They tell potential clients who you are and what you stand for. Brand values put more simply are what you want your business to be known for. When people think of your brand or talk...
by Cathy Camera | Jun 10, 2020 | Business
Traditionally, tradies found work through word of mouth and print advertising. But times have changed. These days, even when a potential client hears about your business, they tend to search for you on social media to judge your professionalism and quality of work....
by Cathy Camera | Sep 10, 2019 | Business
You will find that the most successful businesses and entrepreneurs are those that have built meaningful relationships with others. In many cases, you won’t be the only business providing the service you do or selling the product you do. So the key to success is to...
by Cathy Camera | Sep 10, 2019 | Business, copywriting
A blog (aka content marketing) is a sure fire way to increase business and here’s how: Reach New Customers The best part of blogging is that it has the ability to reach hundreds and thousands of potential customers, as well as help you keep the customers you already...
by Cathy Camera | Aug 6, 2018 | Business
As a business owner, you want to be able to communicate with and engage with your clients. There are a variety of ways to do this – involving either face to face interaction or online engagement. For businesses without a shopfront, it’s difficult to make a connection...
