Welcome to The Copywriting Chronicles
How a blog can make your business more successful
A blog (aka content marketing) is a sure fire way to increase business and here’s how: Reach New Customers The best part of blogging is that it has the ability to reach hundreds and thousands of potential customers, as well as help you keep the customers you already...
Premutico and the Fork: A lesson in clever research marketing
Depending on the size of your start up, your market research may not involve a great deal of technical data – but some research is essential. Your success is dependent on knowing who your customers are and solving a problem they have. Everyone in your industry is...
3 Reasons a copywriter is essential for your business
I would venture to say that most business owners don’t know what a copywriter is, let alone that they need one. But as most discover, a copywriter is not only needed, but absolutely essential. A copywriter is a wordsmith – a professional writer who writes the words...
4 Great reasons to hire a copywriter for proofreading
Business owners, whether they are running a small plumbing business or a giant construction company, are generally busy. Social media posts are often quickly posted while on the run, and emails and advertisements are signed off on in between other important jobs –...
How to create a newsletter your clients will actually read
As a business owner, you want to be able to communicate with and engage with your clients. There are a variety of ways to do this – involving either face to face interaction or online engagement. For businesses without a shopfront, it’s difficult to make a connection...
Welcome to The Copywriting Chronicles
Welcome to my new freelance copywriting site. You can learn all about me, my past work and the copywriting services I offer by scrolling through the website. This is definitely a labour of love. I’ve blogged for many years, having first started with a personal family...