by Cathy Camera | Sep 9, 2019 | Business
Depending on the size of your start up, your market research may not involve a great deal of technical data – but some research is essential. Your success is dependent on knowing who your customers are and solving a problem they have. Everyone in your industry is...
by Cathy Camera | Sep 15, 2018 | Business, copywriting
I would venture to say that most business owners don’t know what a copywriter is, let alone that they need one. But as most discover, a copywriter is not only needed, but absolutely essential. A copywriter is a wordsmith – a professional writer who writes the words...
by Cathy Camera | Sep 8, 2018 | Business
Business owners, whether they are running a small plumbing business or a giant construction company, are generally busy. Social media posts are often quickly posted while on the run, and emails and advertisements are signed off on in between other important jobs –...
by Cathy Camera | Aug 6, 2018 | Business
As a business owner, you want to be able to communicate with and engage with your clients. There are a variety of ways to do this – involving either face to face interaction or online engagement. For businesses without a shopfront, it’s difficult to make a connection...
